(Director’s note: Maria Bose is assistant professor of media and cultural studies in the Clemson English department. Her current project is “Cinema’s Hegemony,” a cultural-materialist account of cinema’s primacy to an unfolding phase of Asia-led global political economy.)
Midway through Age of Extinction (Paramount, 2014), Michael Bay’s fourth installment for the Transformers franchise’s live-action film series, robotics magnate Joshua Joyce (Stanley Tucci) mistakes amateur inventor Cade Yeager (Mark Wahlberg) and race car driver Shane Dyson (Jack Reynor) for “grease monkeys” in his Chicago facility. There, Joyce has recently authorized the Chinese manufacture of a fleet of Galvatrons: sentient, modular automobiles-cum-super-soldiers reverse engineered from the “living metal” out of which the Transformer robots are composed. Irked to discover two low-level technicians in his pristine showroom, Joyce challenges Yeager and Dyson to define the products on which, he believes, they are all at work. “What do you think it is that we make here?” the CEO asks. “We make poetry. We’re poets.” Later, Joyce learns that his outsourced Galvatrons lack “souls,” their corruption and insurgency implicated in Chinese assembly. Having modeled the robots on benevolent, democratic Autobot leader Optimus Prime, Joyce is baffled by their similarity to evil, authoritarian Decepticon leader Megatron. Faced with this discrepancy—between soulful poetry and corrupt machinery, American design and Chinese execution—Joyce’s metaphors begin to harden. “Simple coding. Algorithms! Math! Why can’t we make what we want to make, the way we want to make it?”
Age of Extinction’s lurking resentment at shifts in the global balance of power away from the US and toward China is nearly lost in the film’s explicit narrative of US-China collaboration. The American Joyce is volubly enamored of his Chinese associate Su Yueming (Li Bingbing), who defends him valiantly in the film’s final Hong Kong sequence. But read as a reflexive parable, Age of Extinction’s preoccupation with production’s shifting centers appears immanently self-theorizing and complexly historical, offering both an index of Bay’s frustrated “poetic” autonomy in co-producing the film with Jiaflix Enterprises and the China Movie Channel, and also a broad systemic critique of US hegemony’s decline in conjunction with a “rising China.” Age of Extinction opens with Yeager purchasing analog film projectors from a shuttered Texas movie theater where Optimus Prime lies in hiding, disguised as a semi-truck manufactured by the now-defunct American brand, Marmon. Walking past a poster for Howard Hawks’ El Dorado (Paramount, 1966), the theater owner laments the current state of cinema. “The movies nowadays, that’s the trouble,” the old man sighs. “Sequels and remakes, bunch of crap.” If Joyce articulates Bay’s anxiety that his “poetry” will, by dint of global media conglomeration, runaway production, and foreign-market pandering, be reduced to “crap,” then Yeager simultaneously locates the source of that anxiety in late-twentieth-century US deindustrialization and binds it to the film’s nostalgia for a contemporaneous era of American studio auteurism putatively immune to conglomerate oversight, new-media competition, and foreign-market pressure. Surprisingly, then, given the film’s outpouring of nationalist bombast, Age of Extinction is less neoliberal-imperial jingo than neo-protectionist post-imperial swansong, less a refutation of US hegemony’s unraveling than its strategic diagnosis. Age of Extinction’s moral and geopolitical lesson is that global industrialists like Joyce are ultimately responsible for disenfranchising hardworking Americans like Yeager—corporate hardliners who offshore jobs in the automobile sector to China and speed blue-collar American workers’ deskilling and redundancy in the advent of automation. The film is willing to risk these admissions—driven, in fact, to solicit a rigorous account of American declension and the breakdown of the liberal-democratic project—because they serve its corporate-existential stakes, which are, on the one hand, to align the fates of state and cinema by synchronizing its account of American decline with that of Hollywood’s progressive evanescence in an increasingly diversified global media complex and, on the other, to motivate that synchronization toward Bay’s and Paramount’s auteurist self-promotion.
Since Age of Extinction’s release, the US-China tension it registers has only escalated, fueled by a hawkish Trump administration bent on hobbling Chinese firms’ forays into European markets and on portraying Chinese authoritarianism as the single greatest threat to US democracy. Amid a prolonged trade war and an unprecedented global downturn triggered by the coronavirus pandemic, American CEOs like Joyce and Hollywood filmmakers like Bay have been castigated for ongoing collaboration with Beijing. The film’s underlying diagnosis of the “Chinese threat,” and its nostalgic appeal to the competitive and autonomous US industrial sector foreclosed by deindustrialization is thus entirely familiar. Across party lines, presidential candidates have called for US manufacturers to maximize native production. “We’re bringing it back,” Trump said at a Ford factory plant in Michigan, just earlier this year. “The global pandemic has proven once and for all that to be a strong nation, America must be a manufacturing nation.” That statement captures both the promise of closing America’s gaping trade deficit with China and the threat of global supply chains’ overexposure in Chinese markets increasingly susceptible to rolling shutdowns and political oversight.
But despite Trump’s longing for a new “golden age” of industrialization and his apparent willingness to confront China on matters of trade—in less than two years Trump has imposed sanctions and tariffs on Chinese imports, revoked Hong Kong’s special trade status, pressured European allies to ostracize Chinese firms, and offered inducements to lure investors away from China—manufacturing job-growth in America has barely kept pace with the total workforce. At the same time, and in the recent course of the pandemic especially, China’s export shares have risen, a testament to the indispensability, competitiveness, and innovation of the nation’s industrial base. And while there is evidence that many firms plan to relocate some or all of their manufacturing facilities away from China, there is also widespread concern that manufacturing itself is swiftly becoming less labor intensive, as low-tech industries transition to the automated and robotic systems for which China is the largest market.
At a moment of reckoning for American manufacturing, and the reassessment of just-in-time global supply chains, then, calls to divest from “Factory Asia” unfold ideological debates about the fate of the global political order. But these debates carry significance less in terms of the overblown contest between “American democracy” and “Chinese authoritarianism” (pace Trump, or Bay). Rather, their significance lies in the exfoliation of far subtler processes of hegemonic rebalancing involving America’s wary retreat from, and China’s equally wary advance upon, a vertiginous neoliberal system, as both nations confront the potential boons and perils of a return to—or the continuation of—an anachronistic state-led capitalism. More likely than serious geo-economic overhaul is the emergence of regional hegemonies ordered to suit the state’s immediate desire for market, political, and military supremacy (China seeks such supremacy in the Indo-Pacific; America plans to carve it out by further industrializing hubs in Mexico and Canada). Perhaps, then, it’s only a matter of time before we can “make what we want to make, the way we want to make it.” For now, it’s all still made in China.