Tag: social media

It’s (Not) Quiet Uptown

As a historic tribute to the country on a very patriotic weekend, Hamilton was released on Friday, July 3, kicking off the Fourth of July weekend.

The Social Media Listening Center monitored discussion of the musical on social media platforms from June 25 until July 9 to see who would take their shot discussing Hamilton.
In that time period, there were 2.7 million total posts, 92.2% of which came from Twitter. Other notable platforms that mentioned Hamilton included YouTube (5.7%), Facebook (2%), and Mainstream news (.3%).

The musical was mainly talked about in the United States but was also mentioned in the United Kingdom, Canada and Brazil. These top countries predicted the top languages: English, Spanish, Portuguese and French.

Discussion of Hamilton spiked the most on the day it was released with 659, 231 total tweets. However, there was also a small spike on June 28^th, the day that marked the one-week countdown until the musical was released. After Hamilton was released on July 3, there has been a steady decline of discussion on the musical, most likely because as people watch it, excitement has dwindled.

Despite the steady decline, sentiment has remained positive. The 65.8% positive rate included enthusiasm of either awaiting the release or finally be able to watch the musical. Negative sentiment came in at around 34.2% where people discussed their cynical view of the play on social media.

But, for the time being, the musical is set to stay on Disney+, so before you have to wait for it, meet a friend inside and give yourself a musical taste of American History. You can’t help but be satisfied!

FULL ANALYSIS: 
Total Posts

• 2.7m total posts mainly stemming from Twitter (92.2%)
  • Other popular platforms were YouTube and Forum replies
    • Facebook trended at .2% and Mainstream News at .3% 

Influencers

• Top 3 Influencers
  • @bbcturkce
  • @BBCSport
  • @CNN

 Top Places  

• 5% United States
• 7% United Kingdom
• 4% Canada
• 3% Brazil

Top Languages   

• 8% English
• 3% Spanish
• 6% Portuguese
• 4% French

 Media Trend Type

• Chatter spiked on July 3^rd, the day Hamilton was released on Disney+
  • July 3^rd there were 659,231 total tweets
  • There was a small spike on June 28^th talking about viewing parties, people singing along to the musical and excitement about being exactly a week away
• After the release, there was a slight decline until the 9^th as excitement settled and people watched the musical

Sentiment Rate

• 34.2% Negative Sentiment rate
  • Mainly people not liking the musical saying it was bad, awful or had a poor storyline
  • Others stated they would never watch the musical no matter what happened

• 65.8% Positive Sentiment rate
  • People saying Hamilton is a fantastic musical that includes a lot of history and knowledge
    • Positive feedback from critics, reviewers and ‘normal’ people on social media
  • Funny posts of Hamilton cast personalities and them interacting with TV personalities like Jimmy Jallon

 Total Posts on Instagram

• 91,838 Total Posts using the hashtag #hamiltonthemusical
• Majority of posts highlight Hamilton memes, actors and actresses and scenes from the play

If you have an iPhone, you probably just got the update to iOS 10. Maybe you’re excited about the new features, like invisible ink or the hidden magnifying glass.

The new emoji seem pretty cool, too.

One of them, though, has some people pretty ticked.

The “gun” emoji is now replaced by a little green water gun—the kind you used in the pool as a kid.

In Apple’s official announcement of updated emoji, the focus is more on gender diversity than any sort of pacifist message. The article threw the green water gun on the bottom left, almost like an afterthought.

Some say this is making a big political statement about violence. Others are just ticked that they can’t send texts like, “ugh 2 hr meeting, shoot me” anymore.

Whatever your opinion is, Twitter has a lot to say.

In fact, @SquirtGunEmoji already has its own handle, if you want to follow it.

Interestingly, nearly ALL of the posts today about the topic were negative. Nobody really seems to like it.

Lots just said it “destroyed the fun” of using a gun emoji. Twitter seems shocked and upset that what apparently is everyone’s favorite emoji is suddenly tame.

Others, however, took a more serious view. Dozens of posts sarcastically called out the new emoji, Apple, or “’Merica” on the change. Some blamed government crackdowns, others the violence inherent in the system…one joked about Harambe and how he would still be alive today…if only they had changed the emoji sooner.

Even the posts that said they liked the new update still called out the water gun for being lame or not as emphatic as the old one. Basically, opinions on Twitter range from “flipping out” to “…seriously?”

Much of the chatter is about censorship, free speech, and gun control. It seems that, at least for now, people think the new water gun is pointless compared to the old one, despite what Apple might really be saying about the meaning of texting conventions and violence.

Off of Twitter, however, opinions are more divided. Supporters of gun control applaud Apple for making the change, and New Yorkers Against Gun Violence is a group that launched a campaign to #DisarmTheiPhone. People who originally supported this hashtag surely are texting for joy with their newfound ability to squirt people via iPhone.

As time goes on, maybe people will re-frame the water gun as a push for peace. Or, maybe it will always represent corporate censorship.

Either way, “pictures speak louder than words,” and emoji are no exception. Given the current political climate, even a tiny emoji becomes a real consideration.

What do you think? Are you going to update?