An analysis of the social trends and conversations around reality television show “Keeping Up With the Kardashians” ending.
Overall Trends
- Large spike in conversations following the announcement and declining days after
- Majority of the conversations about “Keeping Up With the Kardashians” ending was negative (62.1% Negative Sentiment)
- Users have been sharing the news and posting their reactions to the announcement
- The Kardashian family and stars of the show have been receiving a large amount of attention across various social media platforms
- Much of the discussion includes fans remembering their favorite moments from the show
Read the full data analysis at the end of the article.
This past week, the Kardashian-Jenner family announced the end of their reality television show “Keeping Up With the Kardashians.” The cancellation of the 14 years running show consisting of 20 seasons, caught a massive amount of attention over social media with 120,600 tweets between September 6th and September 13th.
The media trend spiked on September 8th when the family released their announcement with 54,066 tweets about the topic. Fans were quick to react to the statement and shared their favorite memories and scenes from the show. Many influential accounts, including news sources such as BBC News and The Washington Posts, all tweeted about the subject to inform their audience.
Pop culture stars the Kardashians, and Jenners became extremely influential due to their reality television series. Many fans trust the family when it comes to sponsoring brands and enjoying modern entertainment from the show. Kris, Kourtney, Kim, Khloe, Rob, Kendall, Kylie, and Scott all posted on social media about the show ending saying:
“TO OUR AMAZING FANS
IT IS WITH HEAVY HEARTS THAT WE’VE MADE THE DIFFICULT DECISION AS A FAMILY TO SAY GOODBYE TO KEEPING UP WITH THE KARDASHIANS.
AFTER WHAT WILL BE 14 YEARS, 20 SEASONS, HUNDREDS OF EPISODES AND NUMEROUS SPIN-OFF SHOWS, WE ARE BEYOND GRATEFUL TO ALL OF YOU WHO’VE WATCHED US FOR ALL OF THESE YEARS – THROUGH THE GOOD TIMES, THE BAD TIMES, THE HAPPINESS, THE TEARS, AND THE MANY RELATIONSHIPS AND CHILDREN. WE’LL FOREVER CHERISH THE WONDERFUL MEMORIES AND COUNTLESS PEOPLE WE’VE MET ALONG THE WAY.
THANK YOU TO THE THOUSANDS OF INDIVIDUALS AND BUSINESSES THAT HAVE BEEN A PART OF THIS EXPERIENCE AND, MOST IMPORTANTLY, A VERY SPECIAL THANK YOU TO RYAN SEACREST FOR BELIEVING IN US, E! FOR BEING OUR PARTNER, AND OUR PRODUCTION TEAM AT BUNIM/MURRAY, WHO’VE SPENT COUNTLESS HOURS DOCUMENTING OUR LIVES.
OUR LAST SEASON WILL AIR EARLY NEXT YEAR IN 2021. WE LOVE YOU!”
The dedicated fans of the show expressed their feelings about the show ending, and many people discussed their opinions about the highly debated influence and money the Kardashians have over their audience and US pop culture. Haters will argue that the family has no talent or skills and are undeserving of all their success and fame. Top influencer @barstoolsports and partner @kfcbarstool defended the Kardashian-Jenner family on Instagram throughout this conversation featuring the “One Minute Man,” expressing that the stars deserve respect for bringing so much modern entertainment to America. There didn’t appear to be any top hashtags related to the topic other than general long time trending hashtags such as #kuwtk and #kuwtkclips.
Many users also questioned the announcement and looked for alternate reasons the Kardashian family was canceling the show. Still, it appears the family is just ready for it to come to an end. News sources also reported that Caitlyn Jenner, a star from the show, had no idea they were planning on ending the 20 season run. Caitlyn Jenner said that she found out about the show ending from social media, too, although the family kept the information from Caitlyn Jenner is still unknown. YouTube has been relatively prominent in the conversation trends as many users have been sharing the news and discussing the journey for the Kardashian-Jenner family throughout the years. We saw spikes in YouTube engagement the days after the cancellation announcement – the highest being 2,496 posts on Thursday, September 10th – and a spike in Aggregator with over 1,000 blog posts throughout the week.
Overall, the announcement of the cancellation of “Keeping Up With the Kardashians” left the American audiences shocked based on the conversations and trends in social media. Most of the talk on the topic consisted of negative sentiment as many fans were upset to find out the news, and haters expressed their displeasure about the stars’ call to fame. While the topic is slowly quieting, there was a massive spike in engagement for the issue this past week. Nonetheless, the Kardashian-Jenner family continues to be a dominant influencer in the United States. They have won over many fans throughout their 14-year journey sharing their life on the reality television show.
Analysis Time Frame: September 6th – September 13th, 2020
Throughout the week of September 6th, there have been 120,600 tweets (up 20,000%) containing the
following keywords:
- Keyword Group 1: #kuwk, #kuwkardashian, #kuwkardashians, #kuwtk, #kuwtkardashian, #kuwtkardashians, kardashian, kardashians, keeping up with kardashian, keeping up with kardashians, kuw kardashian, kuw kardashians, kuwt kardashian, kuwt kardashians, kuwkardashian, kuwkardashians, kuwtkardashian, kuwtkardashians, kuwtk
- Includes Keywords: ending
- Exclude Keywords: Prince William
- Keyword Group 2 : Caitlyn Jenner AND end, Caitlyn Jenner AND ending, Kanye West AND end, Kanye West AND ending, Kendall Jenner AND end, Kendall Jenner AND ending, Khloe Kardashian AND end, Khloe Kardashian AND ending, Kim Kardashian AND end, Kim Kardashian AND ending, Kourtney Kardashian AND end, Kourtney Kardashian AND ending, Kris Jenner AND end, Kris Jenner AND ending, Kylie Jenner AND end, Kylie Jenner AND ending, Rob Kardashian AND end, Rob Kardashian AND ending, Scott Disick AND end, Scott Disick AND ending
- Exclude Keywords: Prince William
- Keyword Group 3 : #kuwk, #kuwkardashian, #kuwkardashians, #kuwtk, #kuwtkardashian, #kuwtkardashians, kardashian, kardashians, keeping up with kardashian, keeping up with kardashians, kuw kardashian, kuw kardashians, kuwt kardashian, kuwt kardashians, kuwkardashian, kuwkardashians, kuwtkardashian, kuwtkardashians, kuwtk
- Includes Keywords: cancelled
- Exclude Keywords: Prince William
- Keyword Group 4: #kuwk, #kuwkardashian, #kuwkardashians, #kuwtk, #kuwtkardashian, #kuwtkardashians, kardashian, kardashians, keeping up with kardashian, keeping up with kardashians, kuw kardashian, kuw kardashians, kuwt kardashian, kuwt kardashians, kuwkardashian, kuwkardashians, kuwtkardashian, kuwtkardashians, kuwtk
- Includes Keywords: end
- Exclude Keywords: Prince William
Impact
- Group 1: 67,621 (39.1%)
- Group 2: 43,231 (25%)
- Group 3: 12,033 (7%)
- Group 4: 49,922 (28.9%)
Trends in Conversation
On September 8th, there were 54,066 tweets about “Keeping Up With the Kardashians” ending:
- Tuesday morning family members Kris Jenner, Kim Kardashian, Khloe Kardashian, Kourtney Kardashian, Kendall Jenner, Kylie Jenner, Rob Kardashian, and Scott Disick all posted a statement announcing “Keeping Up With the Kardashians” would be ending
- The family members were the top influencers in the conversations as well as reporting sources including BBC News, The Washington Post, and Vogue Magazine
- Twitter users shared the news with their audience, posting their reactions and remembering their favorite scenes throughout the 20 seasons
- A few days later, family member and KUWTK star, Caitlyn Jenner had revealed she had no idea the family was planning on ending the 14-year-old show and she found out from social media
- Top words used during the week of the collaboration: Kardashians, Ending, Keeping also kuwtk, reason
- Looking at the word cloud we can see many users were searching for reasons KUWTK show was ending. As well as talk about most of the family and stars on the show.
YouTube
Conversations spiked over YouTube during the next few days following the announcement:
- 6,900 engagements total
- 2,496 engagements on Thursday, September 10th
- Most engagements are users posting videos discussing the hot topic
Each of the family members posted their announcement about the show ending
- Conversations include shocked fans and satisfied haters
- Top influencers Kim Kardashian West (@kimkardashian) received over 6 million likes on her post
- Family took it upon themselves to add their thank yous and goodbyes
- @kfcbarstool and @barstoolsports reported it and featured the “One Minute Man” giving his thoughts saying the Kardashian family deserves respect for bringing modern entertainment
- Top hashtags include:
- #kuwtk- 1.8M+ posts
- #kuwtkclips – 15.9K+ posts
- #kuwtkmemes – 1000+ posts
- #kuwtkending- less than 100 posts
- #kuwtkends – less than 100 posts
