Student talent, VR & more at PRINT 18

September 27, 2018

The Sonoco Institute and Clemson’s Graphic Communications (GC) department are participating in this year’s PRINT event in a BIG way, between manning trade show booths, leading educational sessions, engaging in networking opportunities and more.

Dr. Erica Walker, Clemson University

Clemson GC Assistant Professor, Dr. Erica Walker, is one of many representatives participating in this year’s event.

“I always enjoy the opportunity to network with colleagues and learn about new technologies at PRINT, the largest trade show in the United States in our industry,” said Walker. “My favorite part is seeing the impact that attending has on students. They return to Clemson excited about their future opportunities within a dynamic, technical field.”

Students will have the opportunity to hear Seth Godin speak, attend educational sessions on a wide variety of subjects, see working presses on the showroom floor and attend a Student Career Fair where they will get to meet and talk with potential employers from across the nation.

One highlight of Clemson’s involvement this year is a unique virtual reality (VR) experience that the Sonoco Institute is showcasing.

“Over the past few years, we’ve noticed that a lot of companies are doing video demos in their trade show booths, but a lot of them are not fully executed – like 360-degree video, for example,” commented Bobby Congdon, Assistant Director of the Sonoco Institute. “What we are doing here is creating a fully immersive VR simulation that is fully modeled with high-quality visuals and interactive experiences.”

Read more about the various ways you can connect with Clemson University at PRINT 18!


Visit the Sonoco Institute and its partners at booth 847 for a fully immersive VR experience. Put on a headset and step into a world where the typical rules of press operation do not apply. Immerse yourself in an interactive pressroom where you can remove the sides, walk inside and push the buttons of various large offset and digital printing presses. Experience the equipment in a totally unique way, without any real-world repercussions. More info.



Find Clemson’s GC department at booth 4843. Staffed by undergraduate students, the focus of this year’s booth will be to promote Clemson programs and offer industry members the chance to speak with students, who are their potential interns and employees. More info.





GC students have accepted roles in the PRINT 18 Student Ambassador Program, where they will interact with PRINT 18 Learning Experience attendees before and between educational training sessions. If you see a student wearing a special Student Ambassador shirt, be sure to say hello!





Clemson GC faculty attending PRINT 18 include Dr. Erica Walker, Dr. Charles Weiss, Dr. Eric Weisenmiller, Dr. Chip Tonkin and Dr. John Leininger. All, in one way or another, are participating in forums, speaking at educational sessions or leading tours. Read more about all of these engagements at the links below!



✧ Educators’ Forum

✧ Rapid Prototyping for Websites and Apps: Adobe Experience Design (XD)

✧ Augmented Reality 2.0

✧ Emerging Trends Reshaping Print

✧ Sales Prospecting has Changed with Internet, Have You Changed?


Follow the Sonoco Institute and Clemson GC on Twitter for updates during the show.

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