The Clemson Extension Agribusiness Team congratulates Jeff Wilson of Cotton Hills Farm on being named the 2025 South Carolina Sunbelt Ag Expo Farmer of the Year. Jeff was nominated by Clemson Extension Agribusiness Program Team Director Dr. Adam Kantrovich and Ben Boyles, Clemson Extension Agribusiness Agent, in recognition of his outstanding leadership, innovation, and long-standing commitment to South Carolina agriculture.
This honor recognizes farmers who exemplify excellence in production agriculture, conservation, business management, and community leadership. Jeff’s selection places him among an elite group of producers who shape the future of agriculture in the Palmetto State and beyond.
Cotton Hills Farm, a fifth-generation family operation in Lowrys, South Carolina, encompasses approximately 1,000 acres of diversified production including row crops, produce, and cut flowers. The Wilson family has built a farm business rooted in diversification, sustainability, and direct-to-consumer engagement, creating a model that is both economically resilient and deeply connected to the community. Their on-farm market, u-pick operations, and agritourism enterprises have become a cornerstone of local food access in their region.
“Jeff has a remarkable ability to innovate while staying deeply rooted in the traditions that make family farms successful,” said Ben Boyles, Clemson Extension Agribusiness Agent. “His sons work directly alongside him on the farm, and seeing his grandchildren already eager to be involved speaks volumes about the culture they’ve built. Cotton Hills Farm is truly a multi-generational operation in every sense of the word.”
In addition to on-farm innovation, Jeff is widely respected for his willingness to mentor other producers, share knowledge, and serve as a leader within South Carolina’s agricultural community. His dedication to conservation reflects a deep respect for natural resources, while his business diversification demonstrates the entrepreneurial mindset needed for long-term farm success.
For Clemson Extension, recognizing producers like Jeff Wilson reflects the heart of our mission, supporting farmers who are adaptable, forward-thinking, and deeply invested in their communities. His operation serves as a powerful example for new and beginning farmers across the state who are seeking to build profitable, sustainable, and values-driven farm businesses.
Jeff’s selection as the 2025 South Carolina Sunbelt Ag Expo Farmer of the Year is a well-earned honor and a proud moment for the Lowrys community and South Carolina agriculture as a whole.
You can learn more about the Sunbelt Ag Expo Farmer of the Year Program here.
