Department of Marketing

Innovation in Clemson Marketing: AIM Club and Biometrics Course Transform Student Learning

By Laine Brennan, Marketing Major, UPIC Intern for the Department of Marketing, Class of 2026 At Clemson University, the Department of Marketing is shaping the future of customer experience (CX) education by giving students more than just theories and case studies. The Wilbur O. and Ann Powers College of Business is providing them with access […]

The Clemson Marketing department has added 2 new faculty

Yuanyuan (Gina) Cui Educational Institutions:Auckland University of Technology, New Zealand, 2023  (Ph.D. Marketing)     Auckland University of Technology 2019 (BS (Honors) Marketing)                    Auckland University of Technology 2018 (BS Marketing & Economics) I’m currently a Postdoctoral Research Fellow jointly appointed by the Media Forensics Hub and the Department […]

The Clemson Marketing department has added 6 new faculty

Dr. Ishani Banerji (Ee-shah-knee Banner-jee or Dr. B!)Educational Institution(s): • B.A.: Denison University (Psychology and Cinema)• M.A.: Wake Forest University (Psychology)• PhD: Indiana University (Social Psychology)• I’ve taught at Georgetown University, University of Texas San Antonio, and Fort Lewis College. “I am excited to be joining Clemson University this Fall! I will be teaching Consumer […]

Department of Marketing New Faculty – Spring 2023

Tom Smallhorn M.B.A. University of Virginia Professor of Practice | Marketing “Prior to teaching, I spent thirty-three years in Brand Management and Sales for Fortune 500 companies like Pepsi as well as entrepreneurial startups. I’m excited to be at Clemson; it’s a great school with terrific students.”

Department of Marketing New Faculty – Fall 2022

  Ezgi Akpinar Ferrand, Ph.D. Ph.D. in Geography & Geographic Information Systems University of Cincinnati Clemson Region SBDC Student Consultant Center Director Lecturer | Marketing Ezgi Akpinar Ferrand, Ph.D., is a Marketing teaching faculty and Clemson Region SBDC Student Consultant Center Director. Her interest areas include startup market research, go-to-market strategy, location analysis and small […]

Angeline Close Scheinbaum – Dan Duncan Endowed Professor of Sports Marketing

The Sports Market With recent national collegiate sports championships, top academic rankings and a Carnegie R1 research designation, Clemson University is known for excellence on the fields of competition, in the classroom and in the research lab. Clemson’s Robert H. Brooks SportsScience Institute merges these areas of excellence through the academic study of sports sciences. The […]

Welcome New Faculty, Fall 2021

Lisa Beeler PhD in Marketing (Professional Selling Emphasis) University of Tennessee-Knoxville Assistant Professor | Sales Innovation Program “The reason I decided to come to Clemson and work in the SIP program can be summed up in one word: Value. The SIP program provides an immense amount of value to both students and corporate partners. Students […]