After a much-anticipated wait, Adele’s album “30” has been released since her last album in 2015. So far reviews on the album from fans and critics alike have been positive. Overall, online users have a majority positive sentiment at 69.4%. Adele’s YouTube videos for “30” currently have combined more than 169 million views. “Adele” has received 1,500,140 mentions just within the last week; these numbers continue to grow upward as her newest album gains popularity. #Adele currently has over 200,000 mentions across platforms. “30” is currently #1 on Apple’s album chart, with 4 songs in the top 10 song chart.
Prior to her album release, Adele dropped her track “Easy on Me” on October 15th. Since its release “Easy on Me” has broken the record for the most-streamed song in a single day on Spotify, had the most successful first sales week since Ed Sheeran’s “Shape of You” in January 2017, and broke the UK’s record for most streams in a week. “30” comes just one week after Taylor Swift’s re-released album “Red (Taylor’s Version)”, another record-breaking album for a female vocalist.
The conversation around the album has been circulating since her single release of “Easy on Me”. Adele also recently completed an interview with Oprah on the CBS special: “Adele One Night Only”. Her recent tv appearance has brought a lot of attention online including common themes of discussion like “Adele One Night Only”, “Adele Easy on Me”, “Love Adele”, “Oprah”, and “music”. This can also be seen in the word cloud for common terms of discussion:
Adele has been very open about her inspiration for “30” and the intimacy she has with the record saying, “This is my album.” The singer touches on struggling with mental illness, divorce, and parenting throughout the album. She has gotten rave reviews for her vocals and unique music. The album blends generations of musical style and emotional story-telling. This heartbreak album will take you on an emotional rollercoaster that you won’t want to get off. Rolling Stone’s Rob Sheffield claims this is Adele’s “most powerful album yet”, so grab some headphones and prepare for the ride.
