Clemson University Department of Communication Social Media Listening Centers discussing the tracking of online chatter around stories that matter through Social Media analytics.
April 24, 2024
This past Friday, April 19th, was the premiere of the finale of season 16 of the hit reality competition television show RuPaul’s Drag Race. The show features drag queens from across the United States competing against one another for a grand prize of $200,000 and the title of America’s Next Drag Superstar. This year, queens Plane […]
April 17, 2024
This past Thursday, April 11th, social media erupted in chatter after the news of the latest celebrity death. Typically, social media users take to posting about how sad they are after a celebrity death or sharing their favorite memories of recently deceased celebrity. However, the conversations about this specific celebrity were a little different than […]
April 10, 2024
On Monday, April 8th, a total solar eclipse occurred with its path of totality crossing a large section of the North American continent. This was the second total solar eclipse that was visible in North America this century after the one in 2017. As this is such a rare occurrence where areas in the path […]
April 4, 2024
American television producer and screenwriter, Dan Schneider, has come under scrutiny following the release of a new Nickelodeon Documentary, Quiet on Set: The Dark Side of Kids TV. Popularly known for his work on several big hit shows like iCarly, Zoey 101, Drake and Josh, Victorious, and many more, Schneider has faced many accusations of […]
April 3, 2024
On April 1st, the day known as April Fools’ Day where many people commit to pulling pranks, making jokes, and other hijinks, many people took pause when they logged in The New York Times website to play the daily Connections game. The game which is premised around grouping 16 seemingly unrelated words into four groups […]
March 31, 2024
On March 13, TikTok was again vulnerable as US lawmakers pressed forward with a bill that might result in a nationwide ban on the platform. This bill gives Beijing-based parent company ByteDance two significant options: either sell TikTok or face a ban. With over 170 million active US users, lawmakers have tried to control the […]
March 28, 2024
The Francis Scott Key Baltimore Bridge collapse has left the nation in shock. On Tuesday, March 26th, 2024 at 1:30 AM the Baltimore Key Bridge was struck by a container ship (Dali) passing below. The 948 foot long cargo ship hit one of the two base support beams of the bridge, causing the entire structure […]
March 27, 2024
Season 46 of Survivor premiered on February 28th. Now, four episodes into the season, conversations about the show are becoming plentiful online. In total, #Survivor46 has been used over 73 thousand times and reached over 184 million users since premiere day. Obviously, conversations using #Survivor46 peak on Wednesdays, the days episodes air, but each episode has generated a […]
March 14, 2024
Two fatal plane crashes within 24 hours of one another have spiked social media conversations surrounding the safety of private aviation travel. Many individuals took to social media on March 10th and March 11th, 2024 to share condolences and concern for the individuals that passed away on board the flights. Of the two plane crashes, […]
March 8, 2024
In a bid to set out his platform for a second term and convince United States citizens of his capabilities to govern the country’s helm of affairs for another four years, President Joe Biden made his case loud during the State of the Union address that he is ready to continue the job despite concerns […]
