The News in New Media

Decoding Biden’s State of the Union: Public Sentiment, Social Media Buzz, and the Road to November

In a bid to set out his platform for a second term and convince United States citizens of his capabilities to govern the country’s helm of affairs for another four years, President Joe Biden made his case loud during the State of the Union address that he is ready to continue the job despite concerns surrounding his age and abilities to meet the demands of the nation.

Biden’s sixty-eight minutes of energetic and passionate speech reflected his administration’s achievements and lashed out at his  Republican rival, Donald Trump, even though he didn’t mention his name but referred to him as “Predecessor.”

Examining public perception and the social media buzz conversations after the State of the Union address on social platforms using Sprinklr, records show there were 1.59 million mentions, reaching 27.45 billion. Also, a quick divide into the sentiment score shows that 24.59% had positive mentions while 75.41% had negative mentions. This net sentiment score measures the overall sentiment of online conversations of the State of the Union.

Additionally, several prominent themes surfaced during these discussions, centering around Trump, Americans, and President Biden. Positive mentions highlighted keywords such as union, president, Biden, good, policies, and more, offering deeper insights into the social media discourse. These keywords indicate that certain citizens have conveyed their confidence, believing that Joe Biden is the suitable candidate for the upcoming November elections, and they are inclined to vote in his favor. Furthermore, some opinions asserted that the address stood out as one of the most commendable State of the Union speeches.

Nevertheless, every coin has two sides. Alongside the positive mentions, there were also negative sentiments. Users articulated significant concerns, prominently the border walls crisis, which continues to be a major issue. Beyond the border, other negative keywords emerged, including tax, people, Americans, and more. These observations point to users enumerating the challenges related to a high standard of living, such as recent spikes in grocery prices and taxes.

As the nation looks ahead to the November elections, these diverse perspectives and the closely predicted race emphasize the challenging task ahead for Biden in convincing undecided voters and securing a successful bid for another term in office. The dynamic interplay of public discourse, including references to Trump, continues to shape the narrative, setting the stage for a politically charged and closely watched election season.

Author: Bowale Odukale