The Kansas City Chiefs will be facing off against the San Francisco 49ers in the 58th Annual Super Bowl. This year’s game will be broadcast live from Allegiant Stadium in Las Vegas and is set to take place on Sunday, February 11th, 2024 at 6:30 PM. To get to the Super Bowl, the San Francisco 49ers took on the Detroit Lions, winning 34-31 and the Kansas City Chiefs took on the Baltimore Ravens, winning 17-10 to earn their respective places in the Super Bowl. Since the announcement of both teams that would be playing in the Super Bowl, social media conversations have taken off in anticipation. Ranging in conversations about the official Super Bowl program cover, jersey color choices of each team, and player execution throughout the game.
Cover of the official Super Bowl LVIII program: pic.twitter.com/qQt3bprtHQ
— Adam Schefter (@AdamSchefter) February 1, 2024
The Super Bowl is going to be bigger than ever this year on X. This year's NFL Conference Championships were the most talked about since 2019 according to conversation on X.
— Business (@XBusiness) February 1, 2024
Connect with NFL fans during the Big Game. Start a new campaign: https://t.co/aa7xtAug6e pic.twitter.com/17iQPKkWZT
All patched up. pic.twitter.com/u3KbgxiHql
— Kansas City Chiefs (@Chiefs) January 30, 2024
It’s getting real!#SBLVIII x #FTTB pic.twitter.com/eyRIPtWoVN
— San Francisco 49ers (@49ers) January 30, 2024
Among the most frequently discussed names within the conversations are: Travis Kelce, Taylor Swift, Patrick Mahomes, Brock Purdy, and Usher.
Travis Kelce and Taylor Swift have been heavily discussed throughout the Chief’s season, receiving criticism for their new relationship affecting Kelce’s performance on the field. This appears to remain true for the Super Bowl
Taylor Swift has been open about her lucky number 13 over the years, and People shared its significance in the Kansas City Chiefs' Super Bowl appearance.#TaylorSwift #TravisKelce https://t.co/dBAim2uxAP
— Music Times (@TheMusicTimes) February 2, 2024
If taylor swift interrupts this Sweet victory like Travis did ima kms https://t.co/8B7o3rdgVs
— Perfectly Paused SpongeBob Frames (@PausedSponge) February 1, 2024
Further driving more conversations, each quarterback on the two teams, Brock Purdy and Patrick Mahomes, have also produced a good amount of controversy and support about their individual performances.
Weird stat about Brady vs Mahomes I found out today:
— 👀 (@TB12xGOAT) February 1, 2024
Brady is the reason for Mahomes’ first regular season loss, postseason loss, and Super Bowl Loss. pic.twitter.com/iLJDRwD0ix
Usher will be headlining the 59th Super Bowl half-time show. Interestingly, one of the most commonly discussed topics of conversation surrounding the Super Bowl, the half-time show, has not produced a lot of conversation this year. However, following in suit with past years, Super Bowl commercials that are shown throughout the game are generating a lot of conversation. In particular, Paramount + has been a key area that fans have hosted conversations in.
Knuckles appears in the new Paramount+ Super Bowl commercial. pic.twitter.com/tuD7G4GfXz
— Sonic The Hedgeblog (@Sonic_Hedgeblog) February 1, 2024
Since both teams were determined to be playing on Jan 28th, the topic has had a total of 1.86 million mentions and a reach of 35.75 billion. The top amount of mentions were concentrated to January 28th with 707,963 mentions. The social platforms most frequently used to facilitate conversation about the teams and their players are X, news outlets, Reddit, and TV broadcasts.
Super Bowl is between 2 great teams
— CreatedByNino (@CreatedByNino) January 29, 2024
As the Super Bowl draws near, it is expected millions will be gathered around to see the game, the commercials, the drama, and the half-time show. Last year alone, the Super Bowl topped records with over 115.1 million viewers tuned in to see some portion of the event, more than any other Super Bowl in the past. Sunday night football can’t come soon enough this weekend.
Author: Alexis Merriman
