The Robert H. Brooks Sports Science Institute is proud to have as part of its cohort of faculty members three College of Business representatives: two from the Department of Marketing and one from the Department of Graphic Communications.
Angeline Close Scheinbaum serves as RHBSSI’s Dan Duncan Legacy Professor of Sports Marketing, while Amanda Cooper Fine and Erica Walker are active members of the Brooks Faculty Fellows.
Department of Marketing
Angeline Scheinbaum, Ph.D.
Scheinbaum is an associate professor of sports marketing at Clemson, with a master’s in advertising and a doctorate in marketing from the University of Georgia. Her research interests include consumer behavior and psychology, integrated brand promotion, experiential sponsorship marketing and sports in social media.
Besides teaching sports marketing and services marketing at Clemson, Scheinbaum serves on the editorial review boards for Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, and Journal of Business Research and as a reviewer for Journal of Marketing and Journal of Consumer Research.
Scheinbaum recently presented at the 2024 Clemson Marketing Research Symposium where she delved into the exploration of online consumer behavior in the alcoholic beverages industry. Her current research focuses on hedonic retail purchases, incorporating both quantitative clickstream data and qualitative online customer reviews.
Fine is a principal lecturer in sports marketing at Clemson, with both an MBA and master’s in marketing from Clemson University. While completing her graduate degrees, Fine worked for the Clemson Spiro Institute as a business opportunity analyst as well as for Clemson Tiger Sports Properties as a marketing assistant. Before graduate school, she worked in the Corporate Partner Services department for four years at Atlanta Spirit, LLC, parent company of the Atlanta Thrashers and Atlanta Hawks, and operating rights owner of Philips Arena. Her internship experience includes spending one year in the Corporate Sales department of the Atlanta Braves.
Fine has taught a variety of courses at Clemson, including:
Principles of Marketing
Sports Marketing
Sports Marketing Strategy
Creative Inquiry
Who Decides What’s Cool?
Fine hosts an annual speaker series in her Sports Marketing Strategy class that brings in notable figures from the sports marketing industry. Recent guests have attended from EA Sports, CCL and the Sports BusinessJournal. Fine takes pride in being able to connect students directly to the sports industry through these interactions.
Fine also hosts the Tiger Paw Classic, an annual golf tournament and honors-level creative inquiry program at Clemson put on by marketing students, from sponsorship through event day setup.
Walker is an associate professor in graphic communications with degrees in film production (BFA), graphic communications (MS) and curriculum/instruction (Ph.D.). Her current research areas include historic photographic processes, project-based learning, color management for print and video, and the intersection of print/art. With a diverse background in visual communications spanning feature film production, photography, web design and development, marketing, and visual machine learning, Walker has taught courses in the following areas at Clemson:
Graphic Communications 1040, Graphic Communications I
Graphic Communications 2400, Intermediate Web Design & Development
Graphic Communications 3400, Digital Imaging & eMedia
Graphic Communications 3450, Video Campaigns || Role: Instructional Designer
Graphic Communications 3600, All Things Front End: UX || Role: Instructional Designer
With March marking Women’s History Month, the Clemson Athletics and sports science communities have plenty to celebrate, including several women’s varsity programs at the University, one of which is the rowing team.
Competing in its first-ever season in 1999, the Clemson women’s rowing team has an enriched history and has been a staple of Clemson Athletics for two-and-a-half decades.
After Clemson announced it was adding a varsity women’s program in 1997, two years later, the Tigers were on Lake Hartwell practicing and competing. Since then, the team has accomplished great feats and has even climbed all the way to the mountain top in NCAA competition.
One decade after being established as a program, Clemson’s Varsity 4+ team captured Clemson’s first-ever national championship at the NCAA Rowing Championships in Cherry Hill, New Jersey, in 2009.
That championship helped pave the way for future rowing athletes to attend and compete at Clemson University, two of whom are set to speak at the Robert H. Brooks Sports Science Institute’s (RHBSSI) annual lecture series later this month.
An attempt at a world record
In honor of Women’s History Month, RHBSSI is proud to be hosting Jenny D’Anthony and Anna McLean on March 26 in Freeman Hall for its annual lecture series.
The duo will speak about their ongoing preparation for the estimated 60-day trip from Monterey Bay, Calif., to Kauai, Hawaii, as a part of the World’s Toughest Row competition. From taking two-hour sleeping shifts to burning 10,000 calories a day to desalinating ocean water, D’Anthony and McLean will begin their journey across the Pacific on June 8.
Jenny D’Anthony (left) and Anna McLean (right) are set to row the Pacific Ocean in June but will speak on Clemson University’s campus beforehand in March.
For months, the pair has been training to be the youngest and fastest female athletes to row across the Pacific Ocean. As a part of their mission, D’Anthony and McLean are raising money for the Hear Her Roar campaign, which brings awareness and financial support to Clemson’s female student-athletes.
McLean and D’Anthony were members of Clemson’s rowing team beginning in 2014 until they graduated from Clemson in 2017 and 2018, respectively. In 2022, McLean, from the United Kingdom, and D’Anthony, from the United States, formed United Row.
D’Anthony credits her time at Clemson for the person she is today and her motivation to complete the upcoming row across the Pacific.
“My Clemson experience was nothing short of incredible,” D’Anthony told Iptay. “It transformed me in ways well beyond athletics. Opening my eyes and mind to things I never thought possible. I wear the paw with pride and am grateful for the opportunity to represent and give back to my alma-mater. I am incredibly excited to immerse myself in an all-consuming challenge, where I will test my limits both physically and mentally. There are few, if any, times in life you can entirely devote your attention to one goal. This is one incredible exception.”
As for McLean, her experience as a Tiger already inspired her to row the Atlantic Ocean with her brother in 43 days, 15 hours and 22 minutes in 2019. Now, she’s onto an even bigger challenge with her best friend.
“As a student-athlete at Clemson I was able to meld my love for rowing alongside my passion for business,” McLean told Iptay. “Surrounded by such driven and highly successful students empowered me to ‘never settle’ (but) rather continue striving for more. From mornings on Lake Hartwell to months in the Atlantic Ocean, and now with dreams even bigger, conquering the Pacific, I am beyond grateful for the foundation Clemson laid and humbled to be giving back to my alma mater and supporting future generations to pursue their dreams too.”
Clemson students, faculty, alumni and community members are invited to hear D’Anthony and McLean discuss their upcoming 2,800 nautical-mile rowing competition. The talk with RHBSSI will begin at 6 p.m. EST on March 26 in the Freeman Hall auditorium, followed by a reception with food and refreshments in the Freeman Hall gallery from 7-8 p.m.
