The Robert H. Brooks Sports Science Institute is proud to have as part of its cohort of faculty members three College of Business representatives: two from the Department of Marketing and one from the Department of Graphic Communications.
Angeline Close Scheinbaum serves as RHBSSI’s Dan Duncan Legacy Professor of Sports Marketing, while Amanda Cooper Fine and Erica Walker are active members of the Brooks Faculty Fellows.
Department of Marketing
Scheinbaum is an associate professor of sports marketing at Clemson, with a master’s in advertising and a doctorate in marketing from the University of Georgia. Her research interests include consumer behavior and psychology, integrated brand promotion, experiential sponsorship marketing and sports in social media.
Besides teaching sports marketing and services marketing at Clemson, Scheinbaum serves on the editorial review boards for Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, and Journal of Business Research and as a reviewer for Journal of Marketing and Journal of Consumer Research.
Scheinbaum recently presented at the 2024 Clemson Marketing Research Symposium where she delved into the exploration of online consumer behavior in the alcoholic beverages industry. Her current research focuses on hedonic retail purchases, incorporating both quantitative clickstream data and qualitative online customer reviews.
Click here to learn more about Scheinbaum.
Fine is a principal lecturer in sports marketing at Clemson, with both an MBA and master’s in marketing from Clemson University. While completing her graduate degrees, Fine worked for the Clemson Spiro Institute as a business opportunity analyst as well as for Clemson Tiger Sports Properties as a marketing assistant. Before graduate school, she worked in the Corporate Partner Services department for four years at Atlanta Spirit, LLC, parent company of the Atlanta Thrashers and Atlanta Hawks, and operating rights owner of Philips Arena. Her internship experience includes spending one year in the Corporate Sales department of the Atlanta Braves.
Fine has taught a variety of courses at Clemson, including:
Fine hosts an annual speaker series in her Sports Marketing Strategy class that brings in notable figures from the sports marketing industry. Recent guests have attended from EA Sports, CCL and the Sports BusinessJournal. Fine takes pride in being able to connect students directly to the sports industry through these interactions.
Fine also hosts the Tiger Paw Classic, an annual golf tournament and honors-level creative inquiry program at Clemson put on by marketing students, from sponsorship through event day setup.
Click here to learn more about Fine.
Department of Graphic Communications
Walker is an associate professor in graphic communications with degrees in film production (BFA), graphic communications (MS) and curriculum/instruction (Ph.D.). Her current research areas include historic photographic processes, project-based learning, color management for print and video, and the intersection of print/art. With a diverse background in visual communications spanning feature film production, photography, web design and development, marketing, and visual machine learning, Walker has taught courses in the following areas at Clemson:
RHBSSI is proud to support Walker’s innovative ColorNet AI solution, which you can learn more about on the CURF website.
Click here to learn more about Walker.
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The Robert H. Brooks Sports Science Institute is proud to have as part of its cohort of faculty members two […]
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