STEM and STEAM differ by the letter ‘A:’ the Arts. As motivation, consider an alternate ‘A’: Apple, Inc. Presently the most highly-valued publicly-traded company, one might speculate which competitive advantages have helped it realize this position. While underlying circuits, algorithms, and associated engineering are clearly important contributors to Apple’s success, their masterful integration with world-class design — both of physical, visual, and interaction varieties — has been central to Apple’s attainments.
