Month: April 2019

The Erwin Center for Brand Communications is proud to support various research initiatives across Clemson’s campus that impact the brand communications industry. One of the current projects of Dr. Oriana Aragón, Assistant Professor of Marketing at Clemson University, focuses on the influence of “cuteness,” i.e. cute little beings in relation to product and brand message […]

The Erwin Center for Brand Communications is proud to support various research initiatives across Clemson’s campus that impact the brand communications industry. The current research of Dr. Erica Walker, Assistant Professor of Graphic Communications at Clemson University, focuses on the consistency of brand colors on jumbtrons at live sporting events and a multi-year project on […]