Month: March 2019

The Erwin Center for Brand Communications is proud to support various research initiatives across Clemson’s campus that impact the brand communications industry. Dr. Jennifer Christie Siemens, Associate Professor of Marketing at Clemson University, is setting out to to understand the role that food and food brands play in consumer life transitions, helping inform food brand […]

SERIES: Meet the Brand Communications Experts | Jennifer Smith A Closer Look at the Industry Leaders Behind the Erwin Center for Brand Communications Meet Jennifer Smith, one of the amazing members of the Erwin Center for Brand Communications Advisory Board. Jennifer is the former Director of Image and Brands at Michelin and is currently a business model leader responsible […]