Hello all!
First and foremost, I want to give a big shout out and huge thank you to all of the Extension agents who have submitted videos for the social media quarantine updates! It is amazing, but not surprising, that they have reached close to 40k people since we began a few short weeks ago. I believe Clemson Extension clients, friends, and supporters have loved being able to see their agents’ faces and hear their words of support in these uncertain times.
Many of you have been sharing these posts, which is amazing. Keep up the good work! A reach of over 40k is all thanks to your support. However, we would love to see even more engagement! The more support you offer to your fellow Extension agents in the form of an uplifting comment (even a hello from your county) or a reaction (like love, care, etc.), the more Facebook’s algorithms will pick up these videos and the wider they will spread. More views means that more South Carolinians will be introduced not only to the Extension mission but also to a series of uplifting, positive videos and comments which, for some, is much needed right now. These videos provide a welcome message of hope along with quite a few resources for citizens who may be struggling to entertain their children or hoping to learn a new skill to keep busy during this time. Right now, videos are going out on the Clemson Extension Facebook page around noon on even-numbered days, so be sure to tune in!
For those of you who have not yet submitted a video, there is still time and we would love to see those odd-numbered days filled with your faces, too! This weekend would be another great time to film. Here’s the list of video requirements if you do decide to take advantage of this weekend to film a short clip:
- Please film yourself with your phone in a vertical orientation.
- Videos should be 30-45 seconds long.
- We would prefer this to be self-filmed (don’t forget to clean off your front-facing camera before beginning!), but if that’s not possible, then try not to have the camera set much further than arm’s length away from you.
- If possible, avoid too much background noise (such as TVs, neighbors mowing their lawns, chatty birds, etc.).
- It would be great if you had a background related to your work! Maybe try standing in a garden or field and feel free to stand a little off to the side of the frame to show off your background if you found a really great one.
- Introduce yourself and your title at the beginning. (ex. “[greeting] My name is Kayla Rutherford and I’m the videographer for PSA Communications.”)
- Consider the following questions while you’re filming:
- How are you continuing to serve the citizens of South Carolina/your community at this time?
- What are you doing to keep the community safe?
- Do you have some words of encouragement for the citizens of SC?
Whenever you’re finished, please email your submission to me (kmurph8@clemson.edu). If you run into any problems, let me know and I’m always happy to work to find a solution for you.
So thank you again, Extension Agents, for all that you do and for supporting this campaign. Don’t forget to like, comment on, and share your fellow agents’ posts. And to those of you who still want to submit – there is still time!
I hope you all are continuing to stay safe and positive! I look forward to seeing just how far this campaign can reach in the next few weeks.
KR
KAYLA RUTHERFORD CLEMSON UNIVERSITY
Video & Digital Media Producer
Clemson Public Service & Agriculture
132 Lehotsky
kmurph8@clemson.edu
