Horticulture agents that work with commercial fruit and vegetable producers throughout SC have been busy at work over the last few months creating and delivering production workshops and creating an online presence. SCGrower.com is a weekly blog in which agents post crops, pests, and weather updates. Agents decided that this was a great place to begin building an online presence to direct traffic. Kerrie Roach has been diligently creating marketing materials for the team. On the site, agents decided that an Upcoming Events tab needed to be created by which all meetings would be marketed and branded in the same manner. Consistent marketing and branding allow the team to keep a unified look and feel to their programs throughout the state.
In a typical year, many in-person meetings are held at the regional level for growers. This year, agents decided to have a series of statewide virtual programs focused on a specific crop or family of crops for each event. The meetings are marketed as ‘Food Crop Production Meetings’. Doing this allowed for a more in-depth dive into topics and crop issues. To date, agents have hosted virtual trainings on Strawberry Production, Organic and Small Farm Production, Tomato and Pepper Production, and Cucurbit Production. Because of the online format, the agents have been able to reach producers and audiences that had not previously been involved with Extension Programming. As of February, 381 growers have participated in these meetings. With five more production meetings scheduled in the next month that number will continue to grow.
Agents have also begun having one production meeting per month that explores a timely topic. These meetings are marketed as ‘CU’ltivating SC Growers and are shorter in length than the 2-3 hour production meetings. In January, 54 growers learned about Organic Fertility with Dr. Brian Ward before they started preparing their fields. In February, Strawberry Tissue Sampling and Fertility will be discussed before growers begin fertilizing for the spring season. Having regular meetings during the production season will give growers a chance to manage crops and pests and make better management decisions in-season.
Our newest virtual endeavor is weekly chats with the agents marketed as ‘SC Growers Exchange’. Each Tuesday at 11:30 A.M., all agents working with food crops jump on a Zoom call and invite growers to ask questions during these 30-minute sessions. Agents and growers share information, resources, and what they saw in the field that previous week. The team hopes to turn these recordings into weekly podcasts for their next endeavor.
Not having in-person meetings has been hard for the horticulture team as we know it has been for other teams, but the current COVID situation has allowed time and energy to be devoted to creating an online presence. The team has worked extremely hard and came together to create an outstanding offering to the growers we serve.
Submitted by: Zack Snipes, Area Horticulture Agent