Students in Dr. Annette Tower’s Strategic Marketing Management capstone course were tasked with developing a comprehensive marketing strategy to introduce a product or service into a foreign market. When asked to describe the purpose of this project Dr. Tower explained, “With my approval, students pick their own offering as well as the country they would […]
Students Class Project Plays out in Real Life for “Grace Loves Lace” Global Expansion to Toronto
November 29, 2021