10/10 marks the annual date for the internationally recognized day for mental health awareness. Over the past decade, mental health awareness has become more and more prominent a subject and is frequently a trending topic. However, this year,
In 2021, within a 24-hour period, Sprinklr recorded a 6.38 billion reach with over 419 thousand mentions. Out of these mentions on social media platforms, over 60% were recorded as positive! This is exciting to see the growth of the subject as individuals become more aware and mindful of their community members who struggle with mental health. Interestingly, the United Kingdom had more mentions within the country compared to the United States of America, overpowering by over 20 thousand mentions.
In 2022, within a 24-hour period, Sprinklr recorded 4.5 billion reach with over 500 thousand mentions. Out of this year’s mentions, over 80% were recorded as positive, a 20% increase from the previous year. Again, the United Kingdom had more mentions within the country compared to the United States of America, overpowering by over 20 thousand mentions. India was only a few thousand behind the USA, which was a steep increase from 2021.
For both years, trending subtopics were #selfcare and #mentalhealthsupport, and #mentalhealthmatters. Although the reach was not as great, the increase in mentions and positive sentiment is an important factor for the growth in the awareness and education of mental health.
Selena Gomez and Katy Perry were analyzed as the top influencers in #worldmentalhealth day this year. Selena Gomez announced her movie that revolves around mental health and celebrity status while Katy Perry retweeted the tweet, exploding the reach of the already famous celebrity.
Every breath, a breakthrough. In honor of #WorldMentalHealthDay I wanted to share the trailer for my documentary Selena Gomez: My Mind & Me. November 4 on @AppleTVPlus https://t.co/h8bkDd9mmV pic.twitter.com/2D4HixbCjL
— Selena Gomez (@selenagomez) October 10, 2022
It is fantastic to see influencers reaching out and promoting awareness of mental health via social media! The trending topic will continue to grow in support and understanding and the world will showcase this via social media platforms each year!
If you need any mental health support, please reach out to the BEWELL program offered by Clemson University; you are not alone!
Author: Louisa Glazunova
