The News in New Media

2022 Spotify Wrapped Released

Posted on by mvbraze

It’s the most wonderful time of the year – Spotify Wrapped season. Spotify Wrapped is one of the most highly anticipated roll outs of the year for its users. Beginning in 2016, Spotify has taken users listening data to provide them with a most-listened to list. The concept has evolved into giving users individualized playslists and shareable content.  Not only does Spotify wrapped give users their personal most-listened to songs, it also provides users with lists of the most-streamed artists and songs globally.

According to Spotify, the most streamed artists globally in 2022 were:

  1. Bad Bunny
  2. Taylor Swift
  3. Drake
  4. The Weeknd
  5. BTS

The most streamed songs globally in 2022 were:

  1. As It Was – Harry Styles
  2. Heat Waves – Glass Animals
  3. STAY (with Justin Bieber) – The Kid LAROI, Justin Bieber
  4. Me Porto Bonito – Bad Bunny
  5. Tití Me Preguntó – Bad Bunny

Now that we now what people were listening to this year, we took to Sprinklr to see what people were saying about their streams. The term “Spotify Wrapped” was mentioned 1.78 million times from November 29th to December 2nd. This term reached over 4.89 billion users. The sentiments of these posts were overall negative, with a sentiment score of 67.74% negative (445.2k mentions). These posts reached a volume height of 959,850 mentions on November 30th (the day Wrapped was released). Top themes included Last Year and Next Year as people reflected on results from years past and predicted those to come. Top hashtags included #spotifywrapped and #spotifycorrupt.

Users discussing Spotify Wrapped were predominantly females (798k mentions) in the United States (190,821 mentions). Top influencers include news sources like The New York Times and CNN. Other influencers include other entertainment sources like Billboard and Netflix.

Referring back to #spotifycorrupt, it seems that fans of the popular K-POP group, BTS, are outraged that Spotify has not included the group in some of their rankings.

This story seems to be developing as users have mentioned Spotify has taken steps to rectify this issue.

Overall, the conversations surrounding Spotify Wrapped ranged from individuals sharing their top five to joking about what their lists mean. This year’s Spotify Wrapped included a section that gave you a horoscope-like description of what your listening habits mean. This inspired people to make parodies and even sparked an investigation into the brains behind this project by The New York Times.

Other content surrounding Spotify Wrapped included users sharing their more interesting results. Like this user who listened to “Mice Repel” by Ultrasonic Pet Repellent, 292 times this year.

Most users ended up sharing how they were unsurprised by their results and could easily predict what other people listened to as well.

It is always a fun time of year to reflect on our listening habits. While we won’t be sharing our top 5 songs of the year, we will continue to monitor these conversations at The Social Media Listening Center at Clemson University.

Author: Michelle Brazeau

 

Posted in Tracking News via Social Media Analytics