Author: mvbraze

Hurricane season is upon us and Hurricane Fiona is the first major hurricane to hit in the Atlantic so far in the 2022 season. The storm was first reported as tropical depression that had the potential to turn into a hurricane. Shortly after she gained immense strength and was coined Hurricane Fiona. The storm made landfall in Puerto Rico as a Category 1 storm. This storm hit almost exactly on the five year anniversary of Hurricane Maria, the third costliest hurricane in history, which hit nearly the exact same areas Fiona has impacted.  After landfall in Puerto Rico, Fiona then hit the Dominican Republic while strengthening to a Category 2, making her the first hurricane to directly hit the Dominican Republic since Hurricane Jeanne in 2004. She now looms over the Turks and Caicos as she continues her destructive path.

Hurricane Fiona left severe damage to the areas she has hit, causing thousands of people to leave their homes, and millions without power. So far there have been 5 reported deaths associated with this disastrous storm.

https://twitter.com/NBCNews/status/1571849771442212864?s=20&t=miO3OnuoiM718IQ76pnafg

Hurricane Fiona remains a threat as she has transitioned into a Category 4 storm, reaching wind gusts of 155 mph, and expected to strengthen even more as she leaves the Turks and Caicos and heads to Bermuda. As she heads towards Bermuda, the United States issued a level 3 travel advisory warning citizens to not travel to Bermuda and urging those on the island to leave.

Hurricane Fiona continues her northern pathway and is expected to turn west of Bermuda, but because of her size the impacts could still be felt. Below is the latest tweet from the National Hurricane Center (@NHC_Atlanic) of Fiona’s anticipated path, timeline, and important details.

Here are the 11 pm EDT Tuesday Key Messages for Hurricane #Fiona. Latest at https://t.co/tW4KeGe9uJ pic.twitter.com/n9l5N2fJ2v

— National Hurricane Center (@NHC_Atlantic) September 21, 2022

What is being said about Hurricane Fiona on social media? To get a better understanding about the conversations surrounding this hurricane we used Sprinklr to search “Hurricane Fiona”. In the last seven days, the term “Hurricane Fiona” was mentioned 416k times, reaching 11.81 billion users. The overall sentiment associated with this search was 88% negative. Twitter overwhelmingly is dominating the conversations with over 300k mentions. While the conversations saw more negative words, the positive sentiment associated with this topic is filled with people showing support for the victims of this hurricane whether it be offering words of support and resources. Below is a highly retweeted thread providing resources for people who want to directly support those in need.

if you want to support Puerto Ricans in the aftermath of hurricane Fiona DIRECTLY:

here's a thread of local organizations (don't donate to the red cross)

— s (@moisturizedRN) September 19, 2022

This support for those impacted by this hurricane was felt throughout all tweets. Below are the most used emoticons associated with Hurricane Fiona, as you can see the Puerto Rican flag is the most used symbol associated with these conversations.

Who is talking about Hurricane Fiona? The majority of those engaging with conversation around Hurricane Fiona are people from the United States. There is little difference between Male and Female users; 125k females have engaged in conversation and 124k males have. The top influencers are major news outlets like The New York Times, Reuters, CNN, Good Morning America, and of course, the National Hurricane Center.

The National Hurricane Center is continuing to monitor additional disturbances that are being found in the Atlantic, while also following Fiona’s path. The Social Media Listening Center will continue to follow this storm and update you with any new information.

Author: Michelle Brazeau

On Thursday September 8^th, 2022, the world was shocked with the news of the passing of Her Majesty, Queen Elizabeth II at age 96. Both the United Kingdom, the 53 other countries over which she reigned, along with the rest of the world collectively mourned the devastating loss.

The Queen died peacefully at Balmoral this afternoon.

The King and The Queen Consort will remain at Balmoral this evening and will return to London tomorrow. pic.twitter.com/VfxpXro22W

— The Royal Family (@RoyalFamily) September 8, 2022

The news of her passing came shortly after Buckingham palace announced that the Queen had fallen ill. It was said that the palace was waiting until all family members were able to say a final goodbye before announcing to the public. Her passing came unexpectedly as she had been working and recently photographed with the newly appointed Prime Minister, Liz Truss, two days before her death.

https://twitter.com/RoyalFamily/status/1567123856816496640?s=20&t=7Qp2zZqhCqpqimfySqXHfA

Queen Elizabeth II is the longest reigning British monarch and the second longest reigning sovereign behind King Louis XIV of France. Her Majesty sat upon the throne for 70 years after being crowned in 1952 after the death of her father, King George IV. Her Majesty recently celebrated a platinum jubilee this year, commemorating her 70^th year of service. Her Majesty leaves behind 4 children. One of which, King Charles III, ascended to the throne this weekend as Queen Elizabeth’s first son and heir.

While we understand the legacy Her Majesty the Queen will leave behind, what has the public saying about her since her passing? To gather a better understanding of how this has been discussed online, we searched the terms “Queen Elizabeth” and “The Queen” using Sprinklr’s software. Since September 7^th, the term “Queen Elizabeth” has been mentioned over 9.6 million times and “The Queen” 19.2 million times. Unsurprisingly, both terms saw a massive spike in mentions on the 8^th of September. With “Queen Elizabeth” increasing from 7,345 mentions on the 7^th of September to 4,746,317 mentions on the 8^th of September. And “The Queen” increasing from 76,773 to 8,357,261.

Who is talking about Her Majesty? It seems that those participating tend to be males in the United States, shortly followed by those in the United Kingdom. Conversations are overwhelmingly taking places on Twitter. Top influencers on this platform are major news outlets such as, BBC News, CNN, TIME, The Associated Press, and The New York Times. Other influential voices on this topic include other political leaders such as, President Joseph Biden and Liz Truss; as well as political commentators such as, Larry Madowo of CNN, Peter Baker of MSNBC, and Philip Lewis of Huffington Post.

Both mentions of “Queen Elizabeth” and the “The Queen” were overall neutral. But leaned more negative when comparing positive and negative sentiments. With 63% of the mentions around “The Queen” being negative and 66% of mentions being negative when searching “Queen Elizabeth.” While at first this may seem higher than normal, the negative sentiments tend to be coming from words such as “death’ or ‘mourning’. To get a closer look at these conversations, we have attached a word cloud which shows the top terms associated with this search.

Her Majesty, Queen Elizabeth II will be buried on Monday, September 19^th in St. George’s Chapel at Windsor Castle after a ceremony at Westminster Abbey. The funeral will be broadcasted for public viewing in the United States on television networks such as ABC, CNN, and Fox News. As always, The Social Media Listening Center will continue to follow this historic event and update you.