The News in New Media

Scottie Scheffler, Tiger Woods Headline Masters Tournament

The Masters Tournament took place over the last weekend, with the PGA Tour’s top stars showing out in Augusta. Relative newcomer Scottie Scheffler took home the green jacket, while Tiger Woods ultimately did compete in the tournament after a few days of will-he-won’t-he hedging.

Unlike many other recent elite sporting championships, the PGA Tour is truly a global affair, and social media users from around the world chimed in. The United States naturally led the way with more than 25.5K mentions of “The Masters” AND “PGA” since the start of April, but Canada, the United Kingdom, India, and Australia rounded out the top five with a fairly even distribution of traffic. Those same terms pulled in more than 43.6K mentions total throughout April, reaching more than 304.77 million feeds.

Why look at only mentions of The Masters that also include “PGA”? After all, if we remove the second parameter, we have 841.74K mentions just of “The Masters.” However, this term also pulls in several other topics of discussion, including Master’s degrees and, strangely, political arguments about communism and immigration. While those themes are certainly interesting, they don’t add much to the golf discourse!

Back to golf, then; the top trending player is Tiger Woods, which is unsurprising. Woods led up to the tournament without committing whether or not he’d actually play. Ultimately, he did take to the greens, but he came in a dismal 47th place, with a score of six over par. Regardless, he was mentioned more than 309.9K times as he remains one of the most recognizable figures not only in golf but in the sports world as a whole. (The goat emoji was one of the top-used emojis in conjunction with his name!)

Meanwhile, the American Scheffler is now the top-ranked male golfer in the world with his Masters victory. Though he’s been on the PGA Tour since 2018, this is his first major win, and he raked in the dough with a final score of ten under par. Scheffler was mentioned 113.4K times since the start of April, with a huge spike late on Saturday and a peak on Sunday, the day the tournament ended.

Next up on the Tour is the RBC Heritage tournament in Hilton Head, SC.

Author: Kayleigh Jackson