On February 2, 2024, tech giant Apple launched the “The Apple Vision Pro” headset to the public market, reportedly hoping to sell as many as half a million headsets before the end of this year.
The Apple Vision Pro augmented reality headset has become one of the most talked-about gadgets, costing about $3500, making it the most expensive AR headset. According to Apple’s CEO, Tim Cook, the Apple Vision Pro is “the most advanced consumer electronics device ever created.”
According to Apple, users can control the device’s interface using their eyes, hands and voice. The headset will allow users to immerse themselves in the company’s vision operating system, supporting spatial Facetime video, photos and apps.
While the headset’s production has been marked by creativity and innovation, recent media discussions have raised significant concerns. Critics argue that the product is prohibitively expensive and not aimed at the broader consumer market. Some personal opinions also assert that Apple’s inaugural headset lacks refinement and a clear purpose, emphasizing its inability to substitute for a laptop in professional settings. Multiple news reports citing social media activity highlight a recent surge in Vision Pro returns. According to The Verge, discomfort, headaches, and eye strain rank high among the reported reasons for returning Vision Pro headsets.
Multiple #AppleVisionPro users are sharing images of a very similar crack appearing in the front glass of the device.
— AppleInsider (@appleinsider) February 23, 2024
Users say the decide wasn’t dropped. It was charging overnight.
Overheating may be the cause of this.
The front glass repair costs $800 without AppleCare. pic.twitter.com/sK8A4aDEyU
To examine the online engagement regarding the Apple Vision Pro, the team at SMLC conducted an in-depth analysis to find out the major discussion themes, sentiment analysis and showcase reactions about the AR headset in the United States. Results show that over the timeframe from the launch date, till this article was posted, there were over 105.68k mentions with a reach of 3.73 billion. Interestingly, there was a close gap in the sentiment analysis; 49.99% (26.83K) were positive mentions, while 50.01% (26.84K) were negative.
Embarking on thoroughly exploring sentiment scores and their associated themes, positive mentions have manifested distinctive topic clusters and emerging themes. These include Experience, Spatial Computing, Real-Time Events, Future Developments, Apps, and Sports. The ensuing reactions provide a glimpse into the diverse conversations surrounding these themes.
2 weeks later with the Apple Vision Pro:
— Jaime Marrero (@jaimejmarrero) February 23, 2024
👉🏽 I still get that WOW feeling when putting it on
👉🏽 Solo Knit band is my go-to
👉🏽 Weight has not been an issue
👉🏽 Wish I had more time to use it
👉🏽 I won’t be returning it#apple #applevisionpro #visionpro pic.twitter.com/yTP0dPGZig
Don’t let the Twitter trolls fool you. The Apple Vision Pro is a delight. FYI he tried a quest before too. pic.twitter.com/yQ9R5I5QQm
— Matt Gray (@justmattgray) February 23, 2024
Just finished watching #ScavengersReign on #HBOMax on the Apple Vision Pro. Insanely beautiful show both aesthetically and conceptually. An engrossing experience from start to finish. Definitely check it out! pic.twitter.com/nQb5YkgoW1
— michael tanzillo (@michaeltanzillo) February 23, 2024
The gentlemen next to me is reading a newspaper (for the kiddos its a bunch of dead trees with ink on them).
— Rabah Rahil (@rabahrahil) February 22, 2024
While, I am browsing the internet, messaging and watching movies using an Apple Vision Pro.
“The future is already here – it's just not evenly distributed.”
Additional themes arising from a negative perspective encompass Generation Attention Span, Apple Vision, and the anticipation of normalcy in a few years.
I've been a big Apple fan for a decade, but I don't think the Apple Vision Pro is the future. If that's the company's bet on innovative tech, I think they're really heading in the wrong direction. Just my opinion.
— Amanda Oglesby 🌊 (@OglesbyAPP) February 23, 2024
It's actually scary to think that this will become normal in a few years.. 😭😱#applevisionpro #apple #visionpro pic.twitter.com/InNYwKlF7r
— Sophie Rain Thread 🔥❤️ (@SophieRainForum) February 4, 2024
With the Apple Vision Pro being just about a month old, I believe time will serve as the ultimate narrator in discerning both the adoption rate and the overall success of this gadget.
Author: Bowale Odukale
