Actress, Singer, CEO, and Mother: Listening to the Social Media Conversations Around Bridgit Mendler’s Newest Resume Announcements

Do you remember Bridgit Mendler? You might know her from her stint on the Disney Channel in roles such as Teddy Duncan in Good Luck Charlie or Olivia in Lemonade Mouth. Or maybe you know her from her music career with songs like Hurricane or Ready or Not. Or maybe you don’t know Bridget Mendler at all, and that’s ok. But let me tell you about the waves she’s making on social media right now. 

After stepping down from her connections to the Disney Channel, Mendler went pretty quiet on social media as focused on pursuing her Doctor of Law degree from Harvard University and PhD from MIT. According to her LinkedIn page, she’ll have completed both degrees later this year, so it is understandable as to why she gave less time to acting, music, and social media in general. This is why when she posted to X in November of 2022, “k sit tight for news,” fans thought she might be returning to the public eye. This post received over 80 thousand likes, almost 5 thousand reposts, and just over 8 thousand quotes. However, Mendler again went quite on social media with only two quote posts until November of 2023 where she wrote beneath the “sit tight,” post, “Friends! Staying on brand with a signature cryptic post from me because I see ur q’s, i’ll tell you this, news is coming (not imminently, give it a few) that I am thoroughly excited to share, though it will not be what you expect… better imo 😉 love you.” This post received 11 thousand likes, almost 1 thousand reposts, and just over 1 thousand quotes. However, the post itself was viewed almost 800 thousand times. Mendler’s X account then went quiet until this past Monday, February 19^th.

Since Monday morning, Mendler has been mentioned on social media over 150 thousand times and these posts have reached over 700 million users across all platforms. You might wonder why someone who has been so wildly inactive on social media is pulling these numbers all of a sudden, but it starts will a post made at 9:01 AM on Monday. User Michael Sheetz (@thesheetztweetz) on X posts a link to a story announcing that Mendler has become the CEO of the satellite data company Northwood Space. This post was viewed 2.5 million times, and Mendler herself quoted it saying, “Expect the unexpected!” Mendler’s post was viewed almost 3 million times and received over 20 thousand likes.

In this announcement many users on social media have been amazed at the fact the Mendler makes it seem like she can do it all. 

Further, the sentiment around the discussions of Mendler online have been overwhelmingly positive at almost 96% (specifically 95.87%). Diving further into the demographics of those currently discussing Mendler, the social media users in the discourse are almost 50% more female than they are male and primarily coming from the United States with over 20 thousand mentions. However other significant contributions are coming from Brazil, Sri Lanka, and France with 6.05 thousand mentions, 3.4 thousand mentions, and 3.03 thousand mentions respectively. Some of the biggest influencers in these conversations include large pop culture news accounts such as Pop Crave, Pop Base, and 2000s which have likely helped contribute to the reach of Mendler’s news. However, becoming a CEO was not the only thing Mendler announced on Monday. Riding the high of the support for her new business venture, Mendler made another big post at 11:31 PM saying, “The other news I wanted to share is I’m a mama to a sweet 4yo boy. Started fostering in 2021 adopted near Christmas of 2022. I’m so lucky — being a parent is the biggest gift and most defining experience there is … that’s my news for now folks [yellow heart emoji].” Less than 24 hours later this post has been seen over 8 million times and liked almost 300 thousand times. This, combined with her other news, has Mendler as a hot topic on everyone’s timeline. Sprinklr’s volume trend graph showing a straight line going up with no signs of stopping anytime soon.

While she may not be acting in anything new or making new music anytime soon, one thing is for sure: Mendler is one of kind and shows that you can stay relevant while doing what you care about.

Author: Ben Katarzynski