Every year, Clemson University and the University of South Carolina participate in a competition where students are encouraged to donate blood in the Blood Bowl.
The Blood Connection sponsors the event. The organization is the blood supplier for the Clemson community, providing blood exclusively throughout South Carolina communities. As blood donation is a critical part of saving lives, the Blood Bowl provides a way for students of the universities to help the local community while participating in the competition against their rivals.
Sprinklr Analytics helps pull data to analyze the reach of the topic, the trending conversations, and the sentiment around those topics.
https://twitter.com/ClemsonPrez/status/1592171102570450946?s=20&t=UtE0LzU06d0LDCFq1GbzZw
After a quick search to analyze the Clemson Blood Bowl, the numbers state that there are 12 mentions and over a 300k reach. Out of these mentions, all of them were recorded as neutral. This data was pulled from Twitter and news articles sources, and all revolved around promoting the blood drive.
https://twitter.com/UofSC/status/1592177794515369984?s=20&t=UtE0LzU06d0LDCFq1GbzZw
The current top influencers are the Twitter accounts of Clemson University @ClemsonUniv and the Blood Connection @BloodConnection. Since this week of promotion of blood donors within South Carolina has just begun, the data for 2022 is freshly accumulating on social media.
Clemson University has won the competition over the University of South Carolina in the past few years, and it will be interesting to follow who is able to promote its mission in an effective manner that motivates students to donate blood to their community.
Author: Louisa Glazunova
