catlab alumni Margaux Ascherl (Price) featured in APA Monitor

December 2, 2017

Margaux Ascherl (Price) discusses her work at John Deere.

The world’s population of 7.3 billion is predicted to grow to 9.7 billion by 2050, according to the Global Harvest Initiative. To feed all those people, global agricultural productivity must increase by 1.75 percent annually.

One person working to drive this increase is Margaux Ascherl, PhD, user experience leader at John Deere Intelligent Solutions Group in Urbandale, Iowa. John Deere recruited Ascherl in late 2012 while she was finishing her PhD in human factors psychology at Clemson University. Five years later, she now leads a team responsible for the design and testing of precision agriculture technology used in John Deere equipment.

Ascherl spoke to the Monitor about what it’s like to apply psychology in an agricultural context and how her team is helping farmers embrace new technology to feed the world.

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