The News in New Media

NFL Concussion Protocol Debate Explodes Over Social Media

Unsurprisingly, social media platforms exploded with remarks regarding NFL protocol on concussion safety following two dangerous hits that left a player seriously injured. Starting quarterback for the Miami Dolphins, Tua Tagovailoa, was hit twice in a way that left the NFL fanatics stunned.

The first hit occurred during their match-up against the Buffalo Bills on September 25, 2022. The video of the hit circulated on social media platforms and many users debated whether or not he was healthy enough to be let back onto the field.

However, after the second hit and video were shared, during the match-up against the Cincinnati Bengals on September 29, 2022, social media users sprinted to Twitter to express outrage and concern for their beloved NFL players.

The overwhelming majority of mentions recorded by Sprinklr Analytics were of negative sentiment. Within the week, over 12.4 billion reach was analyzed with 1.7 million mentions. Seventy percent of the sentiment was negative. This could come from negative reactions to the protocol, but, on the other hand, users were bickering with one another regarding the trust and intentions of doctors (which caused its own consequences).

The doctors affiliated were fired, coinciding with the social media outrage. Over 1.4 million of the mentions were recorded on Twitter’s platform, which acts as a conversational medium compared to other social media channels. After a quick search of the Miami Dolphins team, over eighty percent of the sentiment was negative.

Former NFL quarterback Robert Griffin III (RGIII) expressed his opinion on the concern over a fellow peer. RGIII has become an advocate for player safety and has gained a large following on social media following his retirement from the NFL!

On the bright side, Tua seemed to be in good spirits and the community is pulling for a quick recovery for the young, up-and-coming Miami Dolphins quarterback.

Author: Louisa Glazunova



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