Rihanna is back, in a way! The popular singer took over social media within the last 24 hours after posting a photo of her holding a football on Twitter.
— Rihanna (@rihanna) September 25, 2022
With over 24.7K comments, 377.3K retweets, and 1.6M likes, it is no surprise that this was the trending topic on Sunday, September 25, 2022. These numbers are more than likely to continue increasing. Rihanna is rarely not trending within the paparazzi community and news posts, but as the author of the tweet, she had full control over the messages she curated.
🚨 Rihanna confirmou que será a atração principal do Halftime Show no Super Bowl 2023. pic.twitter.com/QzLG8V7xUd
— Tracklist (@tracklist) September 25, 2022
She has not performed in a live concert since 2018; this will be her return debut in the music industry after leaving to focus on her Fenty beauty line products.
The NFL announced Rihanna will perform at the 2023 Super Bowl 🔥 pic.twitter.com/R3HGERmcIx
— ESPN (@espn) September 25, 2022
Sprinklr recorded between the 24-hour period of September 25th to September 26th exponential growth in numbers regarding Rihanna. The reach of this topic was 6.52B, and there were over one million mentions of her name, specifically on Twitter. Over 60% of these mentions were analyzed as positive. Furthermore, Sprinklr analyzed the type of content posted on social media platforms.
The videos and photos posted overtook the type of content curated. This topic will continue to trend forward and will significantly bounce back in the future closer to the Super Bowl date in February of 2023.
Author: Louisa Glazunova
