The News in New Media

The Tribes Are Here! Looking at Social Media Discussions Surrounding the Cast Reveal of Season 46 of Survivor.

Ready your torches and outdoor gear because it’s that time of year again! Season 46 of the award-winning competition-based reality television show Survivor is right around the corner, and the cast was just announced last week on February 5th. For those unfamiliar, Survivor is a reality game show where a group of strangers are stranded on a remote island where they must work together to survive and complete challenges while simultaneously voting each other off the island until one person is left standing to claim the title of Sole Survivor and a one-million-dollar grand prize.

Being mentioned over two thousand times and reaching almost ten million people, the hype for the upcoming season has been overwhelmingly positive at over 80% across all social media platforms. However, X is the platform the houses the majority of the discussion followed far behind by Instagram and other news outlets. With most of the content being generated between the United States and Canada, the two countries that Survivor casts from, the main topics of discussion were the photos of the new cast members and fans’ preseason winner picks. Assessing Sprinklr’s word could feature, the most mentioned contestants from the new cast are 29-year-old salon owner Kenzie Petty and 24-year-old data analyst Venus Vafa. Further, popular emojis that have been included in discussions of the upcoming season include the purple, green, and orange hearts (which are the colors of the tribes the cast is divided into) as well as other emojis that depicts Survivor related imagery such as a fire, a palm tree, and a beach.

Some of the popular winner picks that are appearing in the discussions include 37-year-old software engineer Jessica Chong and 24-year-old actor Tevin Davis.

Compared to season 45 which aired last fall, season 46 has been mentioned more across all social media platforms, but these posts have reach about two million less accounts. However, season 45’s preseason cast announcement was received about 10% more negatively. Some of the top influencers in the discussions across platforms include executive editor for Entertainment Weekly Dalton Ross, former Survivor contestant and reality television podcaster Rob Cesternino, and writer for parade magazine Mike Bloom. 

When it comes to more general audience members, the conversations have been made up of almost twice as many men as compared to women. Further, when looking at the advocates versus the detractor amongst those contributing to the discussions, many users have been classified as both likely do to the fact that many people are not only vocal about the new contestants that they do like but also about the ones that they do not. 

Season 46 of Survivor premiers at 8:00 PM EST on February 28th, so check back here the first week in March to see just what these people think of the new contestants once they’ve began their fight for the one-million-dollar grand prize.

Author: Ben Katarzynski