March is Brain Injury Awareness Month, a national holiday led by the Brain Injury Association of America each year. Gregory Cranmer, Ph.D., associate professor in the Clemson University Department of Communication, is a scholar passionate about finding ways to provide meaningful and safe experiences for athletes through coaching, health interventions and socialization.
Sport-related concussions, or SRCs, are a significant health risk for athletes – and are generally underreported, increasing the risk for more severe outcomes. Cranmer and colleague Daniel Hartman, graduate teaching assistant in the Department of Communication at the University of Illinois, sought to understand the barriers that high school athletes across 20 sports face to reporting their concussion symptoms and how coaches play a part.
“Coaches play a pivotal role in promoting safety and health,” said Cranmer, “but concussion symptom reporting has been insufficient across the board.”
On March 29, Cranmer was honored as a Distinguished Reseach Fellow for the Eastern Communication Association. This means he is now part of the top 1% of researchers for the oldest communication association in the country.
Cranmer has been a faculty fellow of the Robert H. Brooks Sports Science Institute since 2017. Click here to connect with him on LinkedIn.
SunWoo Park, Clemson Ph.D. candidate, presents her research on the college football sport experience at a CSRI poster session
Clemson University’s Robert H. Brooks Sports Science Institute (RHBSSI) recently showcased at the College Sport Research Institute’s (CSRI) annual conference on college sport held March 19-21 in Columbia, South Carolina.
CSRI’s mission is to encourage and support interdisciplinary and inter-university college sport research, serve as the research consortium for college sport researchers from across the United States, and disseminate college sport research results to academics, college practitioners, and the general public.
As a premiere sponsor of the event, RHBSSI contributed to the success of the conference and engaged in meaningful discussions with scholars, practitioners and industry leaders studying college sport. Several RHBSSI faculty fellows and Clemson students attended, gaining valuable insights and sharing their cutting-edge research and innovation in sport. This gathering highlighted the Institute’s commitment to advancing research, education and collaboration on issues in intercollegiate athletics.
Clemson expertise on college sport
Faculty and Ph.D. students from the following Clemson departments attended the conference on behalf of RHBSSI and presented their research on college sport.
Chris Corr, Clemson University / Robert Hoffman, The Pennsylvania State University Abington / Richard M. Southall, University of South Carolina / Christopher Atwater, Troy University
Sarah Stokowski, Clemson University / Alex E. Chisholm, Clemson University / Andrew Rudd, Franklin Pierce University / Michael Godfrey, Clemson University
“‘Thank you to the Institute for supporting me to attend CSRI,” said Sarah Stokowski, associate professor of athletic leadership in the Clemson University Department of Education and Organizational Leadership Development. “I had the best time! It was also nice to see so many of my Clemson colleagues in attendance.”
Sponsorship impact
RHBSSI Assistant Director, Kayla Rogers, at the sponsorship table
“The CSRI conference provided an engaging venue to meet experts from across the country leading the academic study of college sport,” said John DesJardins, interim director of RHBSSI. “Our faculty fellows from Clemson’s College of Education have a rich history of attending, presenting at, and leading the conference, and we were honored to be involved this year and support several faculty and students to attend and present.”
RHBSSI set up a table at the event, providing an established space to meet attendees and talk about potential cross-over.
“Partnering with CSRI was the perfect opportunity to support Clemson faculty in the field and facilitate more cross-collaboration – between our faculty and those at other universities studying intercollegiate athletics,” said Kayla Rogers, assistant director of RHBSSI.
“Brooks helped make the conference be the best that it could be and I’m beyond appreciative and grateful,” said Chris Corr, executive director of CSRI and senior lecturer at Clemson University.
Paige Wasiela (right) participating in Rush Week 2025
March is Expanding Girls’ Horizons in Science and Engineering Month, a time to celebrate the achievements of women in STEM and highlight the importance of supportive communities in these fields. While science, technology, engineering and math (STEM) offer incredible opportunities, gender disparities remain, particularly in computer science. According to the National Center for Biotechnology Information, girls make up 61% of advanced placement (AP) biology students, 52% in AP statistics and 50% in AP chemistry. However, that number drops to just 23% in AP computer science.1 This gender gap persists beyond primary education, continuing into college and the workforce. Every day, women work to forge their own pathways to success.
Paige Wasiela, a senior computer science student at Clemson University, exemplifies a woman who has found academic and personal support in her field. Through extracurricular involvement and women’s intramural sports, she has thrived in a male-dominated field.
Paige was initially drawn to STEM by its limitless possibilities. “I was inspired to pursue STEM because I saw the opportunities post-grad to contribute to creating something that society, and myself, could benefit from,” she said.
Her journey has not been without challenges. She found her courses rigorous and, like many women in STEM, initially struggled to build a support system in her male-dominated major. “The rigor of courses in the STEM fields, computer science specifically, have proven to be very challenging, but by seeking help from TAs [teaching assistants] and professors, I have been able to pass my classes and learn.”
However, academic support from professors and TAs can only go so far. Finding a community of like-minded individuals became a crucial part of her academic success.
Paige (middle, orange shirt) with other members of Theta Tau
When looking for such a community, Paige found Theta Tau, a co-ed professional engineering organization after receiving a recommendation from a friend. Joining Theta Tau would shape the next three years of her college experience. Through the organization, Paige built lasting friendships, received help in classes from people she would have never met otherwise, and even secured a full-time job that she is passionate about. Theta Tau offered mentorship and support, and as a group that is equally composed of men and women, it provided a close-knit network of like-minded women who shared her academic drive and social interests.
Paige (middle, black socks) holds her teammate up to celebrate their intramural victory
Outside the classroom, Paige excelled in athletics. Her love for basketball led her to join the Theta Tau women’s intramural basketball team. What started as a fun activity quickly became something more meaningful. “Playing together and having fun creates a bond between us that makes us want to get to know each other better outside of the sport and be better friends,” Paige explained. This camaraderie extended into academics. “Getting to know people on the basketball court opens the door to being more comfortable around each other, especially when asking for help on things like academics.”
Mentorship has played a significant role in Paige’s journey. Admiring her teammates on the court often translated to admiration in the classroom and beyond. “When you admire someone’s work on the court, you can easily admire their work in academia, or just in life,” she said. Seeing older members succeed in their coursework provided both inspiration and guidance. Now preparing to graduate, she hopes to pass on an important lesson to younger students: never be afraid to connect with older members of your organization or major. “We’re all students in STEM. We’re all in this together.”
For girls considering a career in STEM, Paige says to “go for it! You never know until you try, and it shouldn’t be something that scares anyone. There’s a community out there for girls in STEM.”
While statistics show progress in closing the gender gap in many fields, there is still a significant disparity. Building relationships with other women in the field can help overcome challenges and foster success.
Paige’s story is a testament to the power of community, mentorship and support in helping women thrive in STEM. Whether through professional organizations like Theta Tau or the shared experience of sports, finding a network of supportive women can be life changing. As we celebrate Expanding Girls’ Horizons in Science and Engineering Month, let Paige’s journey inspire the next generation of women in STEM.
National Initiative for Cybersecurity Careers and Studies. (2025, February 12). March is Expanding Girls’ Horizons in Science and Engineering Month! National Initiative for Cybersecurity Careers and Studies. https://niccs.cisa.gov/cybersecurity-career-resources/featured-stories/march-expanding-girls-horizons-science-and ↩︎
Natalie Bell racing in a Clemson Sports Car auto-crossing event.
Bell as a young child.
I grew up surrounded by my dad’s love of cars, specifically BMWs. He even bought me my own BMW to push around the house, and I spent Sundays with him watching F1 races in my lucky checkered flag socks, cheering on Kimi Raikkonen. I spent hours in the garage while he worked on his autocross car, so much so that when I was three, I begged him for my mechanic’s creeper to see what he was doing.
My dad was constantly fixing up his car for autocross- a racing event where drivers race one at a time through a cone-lined course. The objective is speed and agility, as hitting a cone results in a time penalty. The event organizers calculate all the times, and drivers can see where their times compare to their peers. As I watched him draw out autocross courses for our local Baltimore autocross group, I told him that I couldn’t wait to turn thirteen so that I could ride in the car with him as he raced.
Bell’s dad ready to compete in 24 hours of Lemon.
That dream would end up on pause for a while. My dad sold his tan BMW to go back to school and didn’t race for a decade. Eventually, my dad stumbled upon 24 Hours of Lemons, which is probably the weirdest racing event you could ever partake in. 24 Hours of Lemons is a riff off of 24 Hours of Lemans, a prestigious professional racing event. However, Lemons is not prestigious and is not 24 hours long.
Lemons is a two-day endurance event with various locations across the country where drivers and mechanics give old “lemons” of cars new lives as race cars. Each team must buy a car for $500 and then outfit it with a roll cage and additional safety features. My dad gathered a team of his coworkers to form Team Race Team, fixed up a BMW 318ti that hadn’t run in 10 years, and turned it into Oscar the Grouch. Or Otto, because he’s German.
Bell and Father preparing to race.
Watching my dad race again renewed my interest in racing. Eventually, I want to race alongside my dad in 24 Hours of Lemons, and autocrossing is one of the first steps. I have autocrossed as a part of Clemson Sports Car Club for the past two semesters, and I plan to continue to autocross post-grad. I love the sport of constantly trying to beat my own time while simultaneously trying to stay near my dad’s time (which is much faster than mine.)
It’s so rewarding to participate in autocross with my dad and finally fulfill my childhood dream of racing with him. He has taught me not to give up on my passions- sometimes, they take time.
A photo from clemsonfae.com featuring a former student-designed car
As the spring semester continues to pick up, so do the actions of the students of Clemson Formula SAE (CUFSAE), who are preparing for important events in April and May.
CUFSAE is a student race team that focuses on design, fabrication and competition of an open-wheeled, formula style race car. The team competes in the Society of Automotive Engineers student design competition.
In addition to the formulation of a race car, students have to work in all other facets of the racing business, including team management, public relations and sponsor procurement. The Robert H. Brooks Sports Science Institute is proud to sponsor CUFSAE for another year.
For Clemson’s team, their sights are on the Michigan FSAE Competition in May for the planning and the creation of the racecar, called Tiger 25, where they will race at the Michigan International Speedway.
Student members of CUFSAE can join five different divisions: aerodynamics, business, chassis, electrical, powertrain and suspension.
Clemson Formula SAE team, Fall 2024.
The team lead of the group is Grant Harley, who is studying Electrical and Computer Engineering in his first year of graduate school at Clemson. One of Harley’s main focuses is to keep the team focused on the design timeline for the car. In doing so, he sets weekly meetings with the leadership team and remains in contact with the Department of Mechanical Engineering faculty advisor.
“The biggest thing I have to do before our car release is make sure the car is following the necessary production timeline and keeping the entire team on the same page about what needs to be done and when it needs to be done,” Harley said.
A Charleston native, Harley is also a part of the electrical team, where he helps design the brake system plausibility device (BSPD) – a safety component that shuts the car off if the throttle position or brake pressure stop reading.
“This helps protect the driver in the case of a malfunction in the car and protects the car from dangerous operating procedures,” Harley said.
Cameron Boerst, Vehicle Operations Manager.
Harley works closely with Vehicle Operations Manager, Cameron Boerst, a Mechanical Engineering junior with an Electrical Engineering minor. Boerst’s job focuses on test-day operations, planning when the car will run, whether on or off campus.
“This requires communication and planning between divisions to make sure the rear and front wings are ready, the electronics are working, the powertrain is running, and the suspension is tuned for a day of running,” Boerst said.
Another Charleston native, Boerst is also designing the drivetrain of the car, which is what he looks forward to the most out of this project.
“The drivetrain is responsible for delivering power from the engine to the hubs of the rear wheels,” Boerst explained. “This includes a lot of CAD modeling in SolidWorks paired with Finite Element Analysis (FEA) on the forces experienced by the drivetrain.”
Peter Gaspich, Brooks Scholar
No matter how strong the engine may be, suspension is incredibly important to the car’s success. This is led by fellow junior mechanical engineer and recent Brooks Scholar, Peter Gaspich, an inaugural member of the new class of automotive engineers at Clemson. Gaspich and his team focus on manufacturing and testing of the car’s suspension system ahead of the May event.
“In other words, my goal is to ensure that the driver can get optimal performance from the tires and maximize grip throughout each lap, as maintaining grip to the road is the most essential part of a fast lap time,” Gaspich said. “No matter how powerful the engine is, it won’t be going anywhere very fast if it’s just spinning tires.”
The Greenville native also has one of the most important tasks on race day: constantly studying the car’s responses and making needed changes to the car to help the driver with the ride.
At this point in the semester, the suspension team is working on manufacturing all of the suspension parts, something that Gaspich heavily takes part in.
“This includes outlining manufacturing plans, training new members on shop equipment, coordinating with sponsors to outsource the manufacturing of more complex components and spending late nights at the shop with my closest friends!” he said.
The Tiger 24 racing in the Pittsburgh Shootout
With a project as big as designing and building a formula race car, it’s the little steps that count. For Harley, he is most looking forward to seeing the car run on its own for the first time.
“I am most looking forward to the first time the car runs under its own power,” he said. “It’s an extremely fulfilling moment watching this project that you’ve spent almost a year designing and building culminate into this one moment.”
Every week means the team is one step closer to the first race. With March beginning, it’s crunch time for CUFSAE. The team hopes to see successes similar to, or greater than, last year’s Tiger 24 design.
Clemson Formula SAE team member working on the Tiger 25
From Gaspich’s perspective, as well as many others on the team, the opportunity to work on an ongoing project to present it in front of 119 other schools is something that the classroom doesn’t provide.
“I cannot express enough how important being involved in Formula SAE is to anyone interested in a career in motorsports, or even engineering in-general, as engineering is so much more than what you learn in the classroom,” Gaspich said.
Whether participating as a passion project or looking for experience for a future job in the motorsports industry, all eyes look to May where Tiger 25 will be racing on asphalt that has hosted NASCAR and IndyCar events.
Since 2013, World Tennis Day has been celebrated the first Monday of March each year, kicking off tennis season in North America.
Dr. Angeline Scheinbaum, Department of Marketing
At Clemson, Dr. Angeline Scheinbaum, Dan Duncan Professor of Sports Marketing, has partnered with the United States Tennis Association (USTA) since 2021 to study the perceptions of tennis league play and pandemic impact. Her research explains and predicts linkages among consumer attitude, affect, cognition, behavioral intent and consumer behavior.
A former Clemson women’s tennis player at practice
Her work with the USTA, which engages students at the University, is ongoing. Dr. Scheinbaum is now working with Dr. Sarah Stokowski in the College of Education to study similarities between the USTA’s and USA Ultimate’s post-pandemic concerns about female participation in their respective sports.
Scheinbaum competes for the USTA
“It appears that there may have been a similar decline in the participation among young female athletes in both tennis and Ultimate Frisbee after the COVID-19 pandemic,” noted Scheinbaum. “We have just begun to compare data sets from these national associations to see if we can glean any important information on the decline, and how to reinvigorate participation from this demographic across the nation.”
Celebrate World Tennis Day with the Robert H. Brooks Sports Science Institute this week by picking up a racket and hitting the court, learning about the history of tennis, and staying tuned on Clemson’s research with the USTA.
Drs. Erica Walker and Amanda Bridges’ research discovers different strategies to ensure the University’s brand colors remain consistent on athletic apparel
Most sports fans own at least one t-shirt donning the brand of their favorite team or jersey representing their favorite athlete. When they are preparing to join the crowd at a field, rink or stadium, sports fans expect their regalia to look on-brand.
According to Drs. Erica Walker and Amanda Bridges, Clemson faculty in the Department of Graphic Communications, “Branded athletic apparel is a multi-billion dollar business expanding year over year. Sports teams and their fans expect brand accuracy and durability across all types of textile-based products from clothing to home decor. Color is a vital part of a brand’s identity and printing consistent, durable and accurate brand colors across different materials can be challenging for manufacturers.”
Clemson Orange is printed on different textiles and laundered to see how true-to-brand the color of the Clemson paw remains.
The pair have examined the accuracy and durability of two Clemson brand colors, Clemson Orange and Regalia (purple), “specified by the brand as Pantone and CMYK values and measured as LAB values using a spectrophotometer, and printed on three textiles commonly used for clothing.”
Late in 2024, Walker and Bridges received international recognition for their research presented at conferences in Montreal, Canada (Color and Imaging Conference, October 2024) and Seville, Spain (International Conference of Education, Research and Innovation, November 2024). Additionally, they will present in Boulder, Colorado this March at the Technical Association of Graphic Arts (TAGA) conference.
Walker shared some of the challenges their research aimed to address.
“Orange is an especially difficult color to match in any medium,” she said. “Our eyes are pretty sensitive to variations in this color range so branded content creators have to be especially vigilant to ensure a consistent visual match.
Another challenge is the variety of materials and places that the color appears. We see Clemson Orange on the TV screen, on printed t-shirts, painted on the grass on the athletic fields, on the plastic seat backs, on metal decorative art outside, and so many other surfaces. Each backing material and process must be carefully chosen and controlled to ensure accurate brand color.”
During their investigation, the two provided opportunities for freshmen-level experiential learning with a direct-to-garment (DTG) printer and worked closely with Clemson Athletics to assess how the University’s brand colors are affected by commercial washing processes, looking at color degradation.
Walker shared advice for printers and manufacturers to achieve color accuracy and durability.
Bridges (left) and Walker (right) attended the CIC Conference in Montreal, Canada last November.
“You can never have too much quality control throughout the process. Everyone who touches the artwork or product from the beginning design to manufacturing to the sales floor has a role in ensuring brand accurate colors,” she said. “This even includes fans! How we launder brand-color products can help the colors stay accurate for longer.
There are definitely some combinations of textiles and processes that will provide more accurate colors both initially and after multiple washes, so manufacturers take that into consideration when developing new products and deciding how to manufacture them.”
At the end of the day, one question remains above all in Walker’s and Bridges’ research: How can the University engage with textile manufacturers, printers and launderers to ensure the brand stays true on apparel and other products?
“This project helped me connect my color work on screen to what the cameras actually record live—the uniforms of the players and the branded fan gear,” Walker said. “The current study attempts to back the solution up further than ColorNet, which fixed the brand colors after they were recorded on camera. Wouldn’t it be great to get the color more closely aligned both on and offscreen to provide a unified, cohesive brand experience?”
Walker has been a faculty fellow at the Robert H. Brooks Sports Science Institute for many years. The proposals she submitted for ‘director’s funding’ were reviewed and approved by RHBSSI leadership, and the Institute was pleased to fund the purchase of the DTG printer and offer financial assistance to participate in the conferences.
“It was a very [special] international conference and the first time either of us had attended it,” Walker said about CIC. “[It] would definitely be a valuable event to visit again and we really appreciate the support which allowed us to go to both CIC and TAGA this academic year.”
