Tag: Brooks Sports Science Institute

By Griffin Barfield

Most sports fans own at least one t-shirt donning the brand of their favorite team or jersey representing their favorite athlete. When they are preparing to join the crowd at a field, rink or stadium, sports fans expect their regalia to look on-brand.

According to Drs. Erica Walker and Amanda Bridges, Clemson faculty in the Department of Graphic Communications, “Branded athletic apparel is a multi-billion dollar business expanding year over year. Sports teams and their fans expect brand accuracy and durability across all types of textile-based products from clothing to home decor. Color is a vital part of a brand’s identity and printing consistent, durable and accurate brand colors across different materials can be challenging for manufacturers.”

Walker shared some of the challenges their research aimed to address.

“Orange is an especially difficult color to match in any medium,” she said. “Our eyes are pretty sensitive to variations in this color range so branded content creators have to be especially vigilant to ensure a consistent visual match. 

Another challenge is the variety of materials and places that the color appears. We see Clemson Orange on the TV screen, on printed t-shirts, painted on the grass on the athletic fields, on the plastic seat backs, on metal decorative art outside, and so many other surfaces. Each backing material and process must be carefully chosen and controlled to ensure accurate brand color.”

During their investigation, the two provided opportunities for freshmen-level experiential learning with a direct-to-garment (DTG) printer and worked closely with Clemson Athletics to assess how the University’s brand colors are affected by commercial washing processes, looking at color degradation. 

Walker shared advice for printers and manufacturers to achieve color accuracy and durability. 

“You can never have too much quality control throughout the process. Everyone who touches the artwork or product from the beginning design to manufacturing to the sales floor has a role in ensuring brand accurate colors,” she said. “This even includes fans! How we launder brand-color products can help the colors stay accurate for longer. 

There are definitely some combinations of textiles and processes that will provide more accurate colors both initially and after multiple washes, so manufacturers take that into consideration when developing new products and deciding how to manufacture them.”

At the end of the day, one question remains above all in Walker’s and Bridges’ research: How can the University engage with textile manufacturers, printers and launderers to ensure the brand stays true on apparel and other products? 

Walker has been a faculty fellow at the Robert H. Brooks Sports Science Institute for many years. The proposals she submitted for ‘director’s funding’ were reviewed and approved by RHBSSI leadership, and the Institute was pleased to fund the purchase of the DTG printer and offer financial assistance to participate in the conferences. 

“It was a very [special] international conference and the first time either of us had attended it,” Walker said about CIC. “[It] would definitely be a valuable event to visit again and we really appreciate the support which allowed us to go to both CIC and TAGA this academic year.”

On February 21, Clemson University held an engaging event for Tigers of all backgrounds to join the launch of the University’s new capital campaign, Fiercely Forward, the driving force to achieve the bold initiatives of the University’s strategic plan, Clemson Elevate.

Partners of the Robert H. Brooks Sports Science Institute showcased their sports science technologies, research and creative endeavors in a fun-filled display of helmet-hitting, off-road vehicle exploring and exoskeleton viewing.

Bioengineers, packaging scientists, and automotive and industrial engineers from the Institute’s fellows cohort participated in the event, engaging with guests and explaining how their lines of inquiry and new innovations are making an impact in the greater Clemson community and across the globe.

For the Robert H. Brooks Sports Science Institute, this campaign is a launching ground for new initiatives in support of the University’s strategic plan, positioning RHBSSI to become a national leader in sports science and equipping students with the skills, experiences and connections to thrive in a dynamic industry of sports enthusiasts of all backgrounds.

Click here to learn more about RHBSSI. When you Make a Gift on the home page, you directly support the work of faculty and students studying sport at Clemson University through RHBSSI programs and initiatives. Contact us to learn more.

By Griffin Barfield

Coming into the new year of 2025, the Robert H. Brooks Sports Science Institute welcomes four new and one returning student intern for the spring 2025 semester. The five come with outstanding backgrounds, looking to bring new ideas and advances to the Institute. 

Griffin Barfield 

Griffin Barfield is a junior Communication major and Spanish minor from Oceanport, NJ. He is the lead writer and editing intern for the Institute for the spring semester. This role involves providing the University with content about breakthroughs in the sports science community that are occurring at Clemson, interviewing students and faculty about the endeavors. 

“I’m excited to get going with the Robert H. Brooks Sports Science Institute,” Barfield said. “I’m looking forward to writing about unique advances that are occurring right here on campus and the people behind them.”

In addition to writing with RHBSSI this semester, Barfield is the current sports editor of The Tiger, Clemson student newspaper. While managing a newsroom of over 23 reporters, his experience in this role will help look deeper into the people behind the advances in the sport science world, hoping to tell a one-of-a-kind story. 

Evelyn Lane

Evelyn Lane is from Piedmont, SC and is a junior Marketing major with a minor in Spanish. She is the Institute’s communications lead, creating content for the Robert H. Brooks Sports Science Institute’s social media handles. 

“I am so excited to work with RHBSSI to help promote the Institute and all of the amazing things they do for the faculty, students, and university as a whole,” Lane said. “I am looking forward to continuing to improve my skills in marketing communications and social media strategy, as well as work with my fellow interns and see all the things we will be able to accomplish together.”

Lane previously worked with Cadency, Clemson University’s student-led brand agency, for the last two years. While working with the agency’s social media account and brand strategy, she will look to bring that experience to the Institute in the spring semester. 

Natalie Bell

Natalie Bell is a senior Graphic Communications major with a minor in Brand Communications from Greenville, SC. Returning from the fall semester, she will continue her work as the lead graphic design intern in the spring with the Institute, creating visual media to benefit sports science efforts at Clemson. 

“I am excited to return as the Robert H. Brooks Sports Science Institute graphic design lead!” Bell said. “I loved my experience as a RHBSSI intern last fall. I look forward to seeing how I can further apply my graphic design skills to our events and promotional materials.”

Bell returns with the skills gained from the Institute a semester ago, where she will build off of her work from the fall. She is also currently the creative director in Cadency, looking to continue to use experience from her work there to enhance the Institute. 

Nicole Souza

Nicole Souza is a senior Bioengineering major from Duxbury, MA. She will serve as the technical communications specialist, acting as the technical knowledge base for concepts and technologies related to the events in sports science. She will also help with getting a firsthand look at the hard work that happens behind the scenes of these endeavors. 

“I’m really looking forward to working with the Robert H. Brooks Sports Science Institute,” Souza said. “It’s just a unique opportunity to collaborate with students from across campus and help share the Institute’s mission.”

Previously, Souza spent time in the industry through valuable internship experiences, working with medical devices and pharmaceutical companies. It has allowed her to receive a strong, technical foundation in science and engineering, which will help recognize the actions that are being done in the field of sports science. 

Keeleigh Bush

Keeleigh Bush is from Rutherfordton, NC and is a senior Parks, Recreation, and Tourism Management major with an emphasis in Tourism and Event Management. She is the events lead intern for the spring semester, arranging events over the course of the upcoming months. 

“I am extremely excited to get started this semester as the Events lead for the RHBSSI!” Bush said. “This is such an incredible opportunity to expand my network, and apply the skills and experience I have learned over the past three years. I’m looking forward to working with the team and being hands-on this semester.” 

Bush also serves as the public relations chair for the Clemson Event Planners Association. With this role, she will use her experience to help plan exciting events for RHBSSI to hold over the course of the spring semester. 

The Robert H. Brooks Sports Science Institute is thrilled to welcome six new Clemson faculty and staff members to its cohort of fellows beginning Spring 2025.

Marissa Shuffler

Associate Professor, Psychology

Shuffler has over a decade of experience conducting basic and applied research in the areas of team development, leadership and organizational effectiveness. Shuffler is director of Clemson’s DIGITAL (Deriving Innovative & riGorous scIence for Teaming And Leading) Research Lab, supervising a team of graduate and undergraduate students. Her research focuses on the study of scientifically derived, innovative interventions needed to develop, sustain and maximize inter- and intra-team functioning and wellbeing. Shuffler’s work also addresses the challenges of leading and leadership development in high risk and complex environments, including healthcare systems, the military and spaceflight. To date, Shuffler has served as Principal Investigator or Co-Investigator for more than two dozen research projects totaling over $23 million in funding from federal and private entities. In 2017, Shuffler was awarded a prestigious National Science Foundation CAREER grant for her research exploring team development interventions and the use of latent profile analysis as a mechanism for better designing interventions for team effectiveness.

Jessica Aviles

Assistant Professor, Industrial Engineering

Avilés specializes in understanding how people move, why they move the way they move and how to help them move better. Her passions lie in improving mobility by applying innovative training interventions and assistive devices. Her research interests cover industrial athlete rehabilitation, fall prevention and human factors and ergonomics in healthcare. At Clemson, her work revolves are exoskeletal research. With a doctorate in Biomedical Engineering, Avilés has taught senior-level occupational biomechanics and also the design and analysis of work systems. Avilés is a Brooks grant awardee and principal investigator in the PHASE (Pursuing Health through Adaptation, Sports and Ergonomics) Lab at Clemson.

Tyler Harvey

Senior Lecturer, Bioengineering

Harvey received his Ph.D. in Bioengineering from Clemson in 2018. Since then, he has taught undergraduate courses in sports engineering, bioengineering design theory, applied biomedical design, bioengineering ethics and entrepreneurship and more. His research interests involve cognitive impacts of virtual reality sports training, sports biomechanics, computational modeling of living systems and more. Harvey is passionate about increasing access to STEM for underserved and underrepresented groups.

Amy Pope

Principal Lecturer, Physics and Astronomy

Pope combines her passion for physics and sports to create engaging learning experiences for students. She teaches Physics of Sports, a course that uses real-world athletic scenarios to illustrate core physics principles. Her contributions to The Conversation on the physics of breakdancing and ski jumping highlight the physical processes behind these Olympic sports, making complex concepts relatable to a broader audience. As a faculty member in the Department of Physics and Astronomy, Pope leverages the universal appeal of sports to make physics more accessible, relevant and engaging for all learners.

Leona Ransdell

4-H Equine Program Leader

Ransdell received her B.S. in Animal Science with an Equine Business concentration from Clemson in 2012. She has served as a 4-H Agent with both the Clemson Cooperative Extension and Virginia Cooperative Extension as the 4-H Equine Program Director. In Virginia, Leona led educational teams to multiple wins at the Eastern National 4-H Horse Championships and managed one of the largest youth-only horse shows on the East Coast. She also coached the Virginia Tech Western and Horse Judging teams and taught equine science and biomechanics courses. Additionally, she earned her AQHA Level 1 Judging Card. Returning to Clemson in 2024, Leona hopes to build on the past successes of the 4-H program in South Carolina with a special focus on the educational events and programs to help mitigate the lack of large animal veterinarians. She is excited to further the interests of the equine industry and bring together stakeholders to address and build a strong future for the equine industry in South Carolina. 

Christopher Chouinard

Assistant Professor, Chemistry

After briefly working as a project manager for a contract research lab in Massachusetts, Chouinard received Ph.D. in Chemistry from the University of Florida. There, he worked under world-renowned mass spectrometrist Rick Yost and was responsible for integrating drift tube-ion mobility spectrometry (DTIMS) into the Yost lab. Chris’ interests at UF involved IM-MS studies of clinical molecules (steroids, Vitamin D metabolites) and he received grant funding through the Partnership for Clean Competition to develop novel IM-MS methods for improved identification of anabolic androgenic steroids in athletes. Chouinard then engaged in a prestigious post-doctoral position at Pacific Northwest National Laboratory in Richland, WA where he worked with Dick Smith, another world leader in mass spectrometry, designing and developing a Structures for Lossless Ion Manipulations (SLIM) platform that enabled the first integration of LC into the SLIM IM-MS pipeline for improved analysis in phosphoproteomics. Chouinard joined Clemson in 2022 and continues his work in ion mobility-mass spectrometry.

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Any Clemson faculty or staff making contributions to the sports field, broadly defined, are invited to apply to become members of the Institute. Fellows meet twice annually, collaborate on multi-disciplinary projects and are eligible to receive additional funding from RHBSSI for their work. Click here to view the full list of fellows and click here to learn more about becoming a Brooks Fellow.

With March marking Women’s History Month, the Clemson Athletics and sports science communities have plenty to celebrate, including several women’s varsity programs at the University, one of which is the rowing team.

Competing in its first-ever season in 1999, the Clemson women’s rowing team has an enriched history and has been a staple of Clemson Athletics for two-and-a-half decades.

After Clemson announced it was adding a varsity women’s program in 1997, two years later, the Tigers were on Lake Hartwell practicing and competing. Since then, the team has accomplished great feats and has even climbed all the way to the mountain top in NCAA competition. 

One decade after being established as a program, Clemson’s Varsity 4+ team captured Clemson’s first-ever national championship at the NCAA Rowing Championships in Cherry Hill, New Jersey, in 2009.

That championship helped pave the way for future rowing athletes to attend and compete at Clemson University, two of whom are set to speak at the Robert H. Brooks Sports Science Institute’s (RHBSSI) annual lecture series later this month.

An attempt at a world record

In honor of Women’s History Month, RHBSSI is proud to be hosting Jenny D’Anthony and Anna McLean on March 26 in Freeman Hall for its annual lecture series.

The duo will speak about their ongoing preparation for the estimated 60-day trip from Monterey Bay, Calif., to Kauai, Hawaii, as a part of the World’s Toughest Row competition. From taking two-hour sleeping shifts to burning 10,000 calories a day to desalinating ocean water, D’Anthony and McLean will begin their journey across the Pacific on June 8.

For months, the pair has been training to be the youngest and fastest female athletes to row across the Pacific Ocean. As a part of their mission, D’Anthony and McLean are raising money for the Hear Her Roar campaign, which brings awareness and financial support to Clemson’s female student-athletes.

McLean and D’Anthony were members of Clemson’s rowing team beginning in 2014 until they graduated from Clemson in 2017 and 2018, respectively. In 2022, McLean, from the United Kingdom, and D’Anthony, from the United States, formed United Row.

D’Anthony credits her time at Clemson for the person she is today and her motivation to complete the upcoming row across the Pacific. 

“My Clemson experience was nothing short of incredible,” D’Anthony told Iptay. “It transformed me in ways well beyond athletics. Opening my eyes and mind to things I never thought possible. I wear the paw with pride and am grateful for the opportunity to represent and give back to my alma-mater. I am incredibly excited to immerse myself in an all-consuming challenge, where I will test my limits both physically and mentally. There are few, if any, times in life you can entirely devote your attention to one goal. This is one incredible exception.”

As for McLean, her experience as a Tiger already inspired her to row the Atlantic Ocean with her brother in 43 days, 15 hours and 22 minutes in 2019. Now, she’s onto an even bigger challenge with her best friend. 

“As a student-athlete at Clemson I was able to meld my love for rowing alongside my passion for business,” McLean told Iptay. “Surrounded by such driven and highly successful students empowered me to ‘never settle’ (but) rather continue striving for more. From mornings on Lake Hartwell to months in the Atlantic Ocean, and now with dreams even bigger, conquering the Pacific, I am beyond grateful for the foundation Clemson laid and humbled to be giving back to my alma mater and supporting future generations to pursue their dreams too.”

Clemson students, faculty, alumni and community members are invited to hear D’Anthony and McLean discuss their upcoming 2,800 nautical-mile rowing competition. The talk with RHBSSI will begin at 6 p.m. EST on March 26 in the Freeman Hall auditorium, followed by a reception with food and refreshments in the Freeman Hall gallery from 7-8 p.m.

Those interested should RSVP for the event at clemsonsportslecture.rsvpify.com.

By: Dr. Jasmine Townsend, CTRS, CARSS-I, Associate Professor, Clemson University

My introduction to adaptive sports occurred at the National Ability Center in Park City, Utah (www.discovernac.org). They are a community recreation organization that provides adaptive sports and recreation activities like mountain biking, sled hockey, river rafting, handcycling, and waterskiing, among others, to individuals with a variety of physical and cognitive disabilities. People come from all over the United States, at all times of the year, to participate in their programs. I spent my time helping kids and adults learn new skills, push the boundaries of their abilities, and generally just have a great time in the mountains, lakes, and deserts of the Mountain West. It was the best job ever. We had tons of fun, and I developed lasting friendships with many of my coworkers.

My work in adaptive sports over the last decade has continued through both direct service provision and research activities. In all my interactions with participants across these various experiences, I have heard statements like “Adaptive sports have changed my life” ;or “My son/daughter has changed so much since they started playing wheelchair basketball”; or “I’m more confident in my abilities, and I have a sense of purpose now.” It was quite fulfilling as a health and recreation professional to know that what we were doing had such impact. I absolutely believe it changed lives, because I saw it happen. However, the researcher in me wanted to know more.

The Clemson Adaptive Sports and Recreation lab aims to provide evidence that informs decisions about adaptive sport programming and enhance outcomes associated with involvement in those programs. This mission is perfectly geared to examine the transformative nature of adaptive sports for individuals with disabilities. Recent research (Duerden, et al., 2018) has provided definitions of a continuum of general experience types ranging from ordinary, to memorable, meaningful, and finally transformative. Other research has also identified adaptive sport participation as transformational to participants’ self-identity (Lundberg, Taniguchi, McCormick, & Tibbs, 2011).

No research, however, has used a reliable measure to gauge the impact of adaptive sport experiences. Furthermore, no research has connected program characteristics to the experience types, leaving program administrators with little systematic and reliable information with which to intentionally design programs to facilitate growth and development among individuals with disabilities participating in adaptive sport.

In January 2021, and in collaboration with colleagues at Brigham Young University, my students and I will embark on a study to determine the impact of adaptive sport experiences using the Experience Impact Measure (EIM). This will be the first study to use this measure in an adaptive sport context and will contribute to validation of the instrument. We will also explore a variety of program characteristics that may prove important for each type of experience (ordinary to transformative). Such information will be useful to various stakeholders in their efforts to understand the impact of adaptive sport programs but will also help in efforts to refine the design and implementation of these programs.

While anecdotal evidence from participants is meaningful in the moment and powerful as a testimonial, a systematic and data-driven understanding of the impact of adaptive sport participation is needed. This project will provide that understanding, and we feel it perfectly complements the aims of the Robert H. Brooks Sport Science Institute.

 

 

References:

Duerden, M. D., Lundberg, N. R., Ward, P., Taniguchi, S. T, Hill, B., Widmer, M. A., & Zabriskie, R. (2018). From ordinary to extraordinary: A framework of experience types. Journal of Leisure Research, 49(3-5) 196-216.

Lundberg, N. R., Taniguchi, S., McCormick, B., & Tibbs, C. (2011). Identity negotiating: Redefining stigmatized identities through adaptive sports and recreation participation among individuals with a disability. Journal of Leisure Research, 43(2), 205-225.

 

The Saturday before Thanksgiving in 2018, my family and I settle into our living room to watch the Clemson Tigers play the Duke Blue Devils. I was lucky to be able to fly home a little before the break began and was thrilled to be able to watch the football game with my family. My mom prepared for the occasion, filling the coffee table with snacks usually reserved for our Super Bowl watch party. As the camera pans to the Tigers making their run down the Hill as part of the most exciting 25 seconds in college football, my brother only makes one comment: “Oh, Duke is running down the Hill!”

Of course, it wasn’t Duke. There is no way an opponent would run down the Hill at a Clemson home game. But lo and behold, it appeared that way. Clemson’s purple jerseys donned to celebrate Clemson’s “Purple Out” football game in honor of its Military Appreciation Day, appeared navy blue on the screen, a similar shade to Duke’s team colors. And it wasn’t just our TV; Clemson looked to be wearing navy blue across broadcast footage and television screens. My dad and brother had a field day, cracking jokes about how Duke was playing themselves in Death Valley.

This is not a problem limited to Clemson. This brand color discrepancy is also apparent with other teams when they play, such as the Dallas Cowboys, where their silver pants appeared green during a broadcasted game. And what is a sports team without their team colors? Unfortunately, trying to correct the brand colors means all the colors in the frame would suffer. Environmental lighting and post-production color adjustments affect the entire frame of the broadcast feed. So, while the brand color could be adjusted to appear correct, the rest of the frame would be adjusted as well, ruining other colors at the expense of fixing one.

Enter Dr. Erica Walker, a Graphic Communications professor at Clemson University, who brought together a team that asked whether the frame could be adjusted so these colors appear to brand specification, but not at the cost of the rest of the frame being adjusted as well. She partnered with the Watson in the Watt Creative Inquiry run by Dr. Hudson Smith and Dr. Carl Ehrett to work with undergraduate students to develop an AI-based solution. I ended up being one of those undergraduate students. I was thrilled to get involved with research about AI but was even more excited by this problem we would be solving, remembering that this was something my own family had commented on weeks before.

Once a week, as the ColorNet research team settles into their meeting room in the Watt Family Innovation Center and exchanges what their week looks like, Dr. Walker comes into the team room with a big smile on her face. “Hey y’all, how’s it going?” she says as she sets down her bag. It always starts the weekly meetings on a good note and the team can’t help but be excited about what they will accomplish that day.

And accomplish great things we did. With the efforts of Dr. Walker, ColorNet was developed, a patent-pending artificial intelligence (AI) technology that takes a live video feed and adjusts it frame-by-frame, pixel-by-pixel, in real-time to ensure brand color accuracy. This convolutional neural network, a type of machine learning model, was trained on numerous clips from Clemson’s football games that were manually color corrected using Adobe Premiere Pro. ColorNet learns what areas of the frame are considered brand colors and how to shift those pixels so that they appear to visually match Clemson’s brand colors without losing the distinctions between highlights and shadows and without changing the non-brand color areas.

After training the model to color correct Clemson’s orange, Pantone 165, it was time to test it. All testing took place in Littlejohn Coliseum, allowing the technology to be tested on a standard jumbotron and within the current infrastructure of a live event. The alpha test involved streaming one of Clemson’s home football games into Littlejohn and onto the jumbotron to determine if ColorNet would catch the various spots of Clemson orange in each frame and adjust these areas to be the recognizable color fans know and love. With some adjustments to the program and support provided via pizza from Dr. Walker, the alpha test proved to be a success.

The beta test took place during a live women’s basketball game, where we ran ColorNet on the jumbotron feed during the basketball game in front of a live audience of fans. The goal was to determine if ColorNet was truly targeting areas of brand color and was able to be extended to other sports or broadcast arenas. The technology proved itself once again! It correctly picked out the women’s jerseys and the splashes of Clemson orange found on the spectators in the arena. I remember walking the arena with Dr. Walker, both of us looking up at the jumbotron in wonder at what we had accomplished with ColorNet.

Our work is by no means over. The goal is to make it where we can color correct any team’s colors, not just Clemson’s. While we were able to expand ColorNet’s capabilities so it can also color correct Clemson purple along with orange, the goal is to generalize the application of the model so that it can color correct to a given color based on user input. Are we playing Alabama? Let’s correct for Crimson Tide red as well. LSU? Let’s adjust for their purple and gold. While COVID-19 makes it hard to meet and collaborate in person towards this development, the meetings are still opened the same. And the same excitement for where ColorNet will go next is tangible even through the screen, thanks to the passion of Dr. Walker.