Department of Marketing

M.S. Marketing Testimonial – Lizz Pingry

I get asked a lot if going back for my master’s degree was worth it. And for my M.S. degree at Clemson, I can say it 100% was. Clemson’s program allowed me to focus and dive deep into marketing curriculum I would have not been able to do if I pursued a traditional MBA. At […]

Spring ’23 Post Grad Plans

Name Post-Grad Plans City/State Amelia Fulp Arthrex- Trauma/Arthroplasty Sales Associate Atlanta, GA Lucy Loazer Senior Carbon Consultant for CarbonCents Clemson, SC Ashlee Barwick Clemson University Master of Science in Marketing Clemson, SC Grace Gabaldon Clemson University, M.S. Marketing Clemson, SC Adyn Kirby Marketing Coordinator at Pure Shenandoah Cannabis Manufacturing Harrisonburg, VA Karston Wiseman TTI Greenville, […]

Spring 2023 Award Winners

Wilbur O. and Ann Powers College of Business Awards Wallace Dabney Trevillian Merit Award, Mabel Tunstall The Wallace Dabney Trevillian Merit Award is given in honor of the late Dr. Wallace D. Trevillian, Dean Emeritus of the College. A senior, with one of the highest scholastic records in the college, is selected on the basis […]

Department of Marketing New Faculty – Spring 2023

Tom Smallhorn M.B.A. University of Virginia Professor of Practice | Marketing “Prior to teaching, I spent thirty-three years in Brand Management and Sales for Fortune 500 companies like Pepsi as well as entrepreneurial startups. I’m excited to be at Clemson; it’s a great school with terrific students.”

3 Former Students Reflect On Their Time As The Tiger Paw Classic Event Manager

Peyton Finley – Tiger Paw Classic 2017 What was the biggest challenge running the Tiger Paw Classic, and how did you overcome it?The biggest challenge for me was personal time management. It was the first time I had a major project that I was overseeing without the structure that coursework normally provides, so it took […]

Alumni Spotlight – Michael Garcia

Michael GarciaClemson University ’08 1. Favorite memory as an undergraduate student? My favorite moment as an undergraduate student was my experience getting involved in student organizations. I absolutely loved being involved in the Clemson student marketing association, the student entertainment programming board, and the Clemson University Guide Association. These are where I met my closest […]

Alumni Spotlight – Todd Pigeon

Todd Pigeon Clemson Marketing ‘89 1. Favorite memory as an undergraduate student? The Spirit at Clemson, that I captured, first as a freshman, and then later transferred as an upperclassman stirs many memories. Clemson provided a landscape within which I could get involved across many different disciplines. Those memberships allowed me to share a common […]

Department of Marketing New Faculty – Fall 2022

  Dr. Ezgi Akpinar Ferrand Ph.D. in Geography & Geographic Information Systems University of Cincinnati Clemson Region SBDC Student Consultant Center Director Lecturer | Marketing “Dr. Ezgi Akpinar Ferrand is a Marketing teaching faculty and Clemson Region SBDC Student Consultant Center Director. Her interest areas include startup market research, go-to-market strategy, location analysis and small […]

Department of Marketing Fall ’22 Scholarship Recipients

COB Annual Scholarship   Kayla Hejlik Hometown: Charlotte, NC Major: Management and Marketing Graduation Date: May 2023 Post-Graduation Plans: Accepted a full-time role in sales at Proctor and Gamble         Ann Horton Hometown: Mt. Pleasant, SC Major: Marketing, Brand Communications Minor Graduation Date: May 2024       General Marketing Scholarship   […]

Angeline Close Scheinbaum – Dan Duncan Endowed Professor of Sports Marketing

The Sports Market With recent national collegiate sports championships, top academic rankings and a Carnegie R1 research designation, Clemson University is known for excellence on the fields of competition, in the classroom and in the research lab. Clemson’s Robert H. Brooks SportsScience Institute merges these areas of excellence through the academic study of sports sciences. The […]