The Parks, Recreation and Tourism Management (PRTM) Blog

Alumni Spotlight: Juliana Gonzalez ’25

Juliana Gonzalez, a Clemson University graduate with a degree in Parks, Recreation, and Tourism Management, currently works as a Private Events Coordinator at Hogsalt, a Chicago hospitality company known for its unique restaurants and exceptional dining experiences.

What inspired you to pursue a degree in Parks, Recreation, and Tourism Management at Clemson?

I discovered PRTM at Clemson and realized it matched my interests in sports, events, and being outdoors. I specifically chose the Tourism & Event Management concentration because I felt as though it was very versatile and would allow me to explore so many different professional sectors while interacting with lots of different people every day. My coursework in Risk Management, Special Event Management, Professional Preparation, and several other classes directly correlate to my current role. Also, there were so many amazing guest speakers and opportunities to get involved in PRTM that really made me feel comfortable and confident heading into my professional life.

What does a typical day in your role look like?

I’m currently working as a Private Events Coordinator for Hogsalt in Downtown Chicago! Hogsalt is a restaurant group that offers fine dining, hospitality, and unforgettable culinary experiences. Though originally based in Chicago, the company has since expanded to New York City, Las Vegas, and Paris. Some of our restaurants include 4 Charles Prime Rib, Bavette’s Bar & Boeuf, Au Cheval, Monkey Bar, Trivoli Tavern, and many more. As a Private Events Coordinator, I collaborate with an amazing events team to respond to event and catering inquiries, manage all event correspondence, and communicate effectively to meet client needs.

You’ve grown from an intern to a full-time Private Events Coordinator at Hogsalt in a fast-paced hospitality environment, what has that transition been like?

I have such a great team at Hogsalt who are very patient and supportive of me. They helped me transition smoothly from my internship to my full-time role by allowing me to shadow them on client walkthroughs, participate in meetings, and ask plenty of questions. One of the most valuable lessons I’ve learned so far is about general customer service; working in a metropolitan area like Chicago means interacting with a diverse range of people from locals, tourists, families, sports teams, agents, and individuals of all ages. Learning to communicate with different types of guests has been invaluable to my career and will benefit me throughout my professional life.

What advice would you give to current PRTM students who are interested in the events or hospitality industry?

My advice would be to get involved in any way possible. Say yes to as many opportunities as you can! During my time at Clemson, I got involved in a lot of different events. Whether through Greek Life, PRTM opportunities, or sports, putting yourself out there and gaining experience will greatly benefit you in the future, even if it doesn’t seem directly related to your post-grad plans. Any experience is a good experience and can help you work on things like problem solving, client relations, and attention to detail.

Alumni Spotlight: Megan Latimer ’18

Megan Latimer, a Clemson University graduate with a degree in Parks, Recreation, and Tourism Management, currently works as a Project Manager at the National Association for Stock Car Auto Racing (NASCAR).

What inspired you to pursue a degree in Parks, Recreation, and Tourism Management at Clemson?

Sport has always been a part of who I am. In high school, I was introduced to the business side of athletics and realized there was an entire world behind the games I loved to watch or participate in. I’ve also always been happiest outdoors, exploring, connecting, and creating experiences. When I learned about Clemson’s PRTM program, I knew it could marry both passions. The program’s depth meant I could study everything from sport and tourism to the broader ways people experience leisure, connection, and community. It felt like a place where I could build a career around my love for people, experiences, and sports.

How did your time at Clemson prepare you for a career in the sports and entertainment industry, specifically NASCAR?

Clemson gave me more than a degree, it gave me confidence in my abilities. Through hands-on projects and real-world experiences, I learned how to work with different perspectives, lead with empathy, and adapt quickly to challenges. My years interning with Clemson Athletics gave me a front-row seat to the pace and precision needed in sports. At Clemson, I discovered that success in this industry isn’t just about skill, it’s about showing up for your team, being willing to learn, and giving your best effort every single day. Those lessons have been the backbone of my career so far at NASCAR.

What skills from your education do you find most valuable in your role at NASCAR?

The most valuable skills I took from Clemson are teamwork, critical thinking, and communication. In this role, those three are non-negotiable. Whether I’m leading a cross-departmental meeting, drafting a project update, or navigating an unexpected challenge, I lean on those skills daily. Clemson taught me how to collaborate with intention, think through complex problems, and communicate clearly in ways that move projects and people-forward.

What advice would you give current students who want to pursue a career in the sports entertainment industry?

Build your network and be open to opportunities, even the ones that might feel outside your comfort zone. Every experience, whether you love it or realize it’s not for you, helps you grow and refine your career path. Stay curious, seek out challenges, and lean into your passions. When you pursue them fully, you’ll be amazed at where they can take you.