The Parks, Recreation and Tourism Management (PRTM) Blog

Learn from the best in the community recreation business: meet Tom O’Rourke

“When you are a student in the PRTM Master’s program, you have me for life.”

Clemson PRTM Online MS faculty member Tom O'Rourke.
Clemson PRTM Online MS faculty member Tom O’Rourke.

Over the past 40 years, Tom O’Rourke has spent every day of his working career in the management or administration of parks, recreation and tourism in the Charleston, South Carolina region. Between directing two large park systems and his service as a Board Member of the Charleston Convention and Visitors Bureau, he’s seen and managed it all.

Tom applies that on-the-ground knowledge and expertise to two classes in the Clemson University Master of Science in Parks, Recreation, and Tourism Management (PRTM) program: Innovative and Creative Funding Strategies in PRTM (PRTM 8210) and Enterprise Development in the Public and Nonprofit Sectors (PRTM 8240). He also provides strategic planning support to the department.

Tom recently answered a few questions for us about the program, his experiences in the community recreation field and the future of the profession.

Tell us a bit about what you see as your most significant contribution to the online MS program.

As Executive Director of the Charleston County Park and Recreation Commission I oversaw the agency through its most significant growth. What separated CCPRC’s growth from most others is that we accomplished this with very little reliance on tax subsidies. As our profession advances into the future, it is clear that we will need to create entrepreneurial opportunities and business management principles that will ensure its sustainability. My contribution to the master’s degree program is to work with the students and other faculty members to institute programs and services that can financially sustain themselves into the future.

What knowledge and skills do you feel are most important for our MS students to have in order to advance in the field?

The skills necessary to advance the field of parks, recreation and tourism into the future will be grounded in creativity. A department’s end goal of making communities and the people in them better doesn’t change. What will be completely different is how we do it. Graduates should leave our program understanding how to fund their parks and programs without relying on the government to fund their operations.

The future leaders in parks and recreation will be managing more than doing. Our students learn the contractual skills necessary to protect their community, while controlling the activities that take place in their department.

Our program also focuses on innovation. Government is changing, parks and recreation is changing, and so are people and society. Our students will learn through innovation the skills necessary to lead our profession into the future.

What do you enjoy most about teaching in the MS online program? 

What I enjoy most is my relationship with the students. Most of our MS students are currently working in the field. The personal relationship I have with the students extends far beyond the learning outcomes of each class.

I want to be the type of professor that is always there for the students not only in class, but beyond the class and even after they graduate. Education does not stop after the student leaves Clemson. When they contact me, I don’t want to give answers, I want to ask questions so that the student can reach the answers themselves. When you are a student in the PRTM Master’s program, you have me for life.

What advice do you have for potential students who will be taking this program while working full-time?

I actually think it is better to enroll in the program while working full-time. The advantage is that you have faculty resources for the problems that you are undertaking at your immediate disposal.

Our current method of teaching is designed to consist of discussion topics and group work. This forces students to get to know each other. The other students provide a professional network that will last well beyond graduation. When we discuss current issues, students that are currently working full-time always offer the best and most current examples.

How is this program a good value for students? Or who do you think would benefit most from this credential in your field of expertise?

The knowledge gained in the MS program will benefit a student even if they choose to switch fields. Gaining knowledge in strategic planning, funding and working in political environments is essential, whatever you are doing. Most advanced senior management positions currently require a master’s degree. Having one with an emphasis in innovation, creativity and entrepreneurship separates our program from any other.

###

About the Master of Science in Parks, Recreation and Tourism Management

Clemson University is among the nation’s top universities in graduate education in the fields of parks, recreation, tourism and related disciplines. Research shows that the average annual salary of a person holding a M.S. in the PRTM field is $16,000 more annually or $480,000 more over a 30-year career. The top 25% of people in the field with a M.S. make $88,000 or more annually.

Students learn from a mix of leading university faculty and world-class practitioners and take 10 classes over two years (one class at a time), meeting online in the evening once a week with faculty and fellow graduate students – making sure you can continue to work full-time while earning your Master’s degree.

Visit Clemson Online to learn more about the MS Online (non-thesis) program in Parks, Recreation and Tourism Management, including how to apply for either a spring or fall program start.

 

OLLI at Clemson providing virtual opportunities for Upstate SC lifelong learners

Clemson’s undergraduate and graduate students aren’t the only group shifting their learning online this spring. The Osher Lifelong Learning Institute (OLLI) at Clemson University is also moving their classes to a virtual format in response to COVID-19.

OLLI at Clemson is a community of more than 1,400 people that provides member-driven, volunteer-led learning opportunities to its members, which come from a variety of backgrounds and education levels. Although its classes are open to everyone, its members are generally older adults.

Many of the institute’s program options were originally focused on in-person experiences that are difficult to replicate online, such as day-long hiking excursions and craft-making classes. Julie Vidotto, director of the institute, said that emphasis on outdoor experiences posed a challenge when planning virtual programming.

An OLLI member looking at a laptop.
OLLI at Clemson is moving to an online delivery format to meet the needs of its members throughout the upstate. Image credit: OLLI at Clemson

“There were a number of variables we needed to consider, such as which classes could most reasonably shift to an online delivery format and how our members could feel they were given an equal opportunity to participate in class discussions,” Vidotto said. “We started with training sessions and four test classes in early April to gauge how our members might adapt to interacting with us online, and we were blown away by the immediate, positive response.”

After the first classes, several members contacted OLLI staff to thank them for their efforts; one member even called the institute a “vital lifeline” that is keeping them occupied during the pandemic. Members also said they enjoyed seeing other people and that some would be open to other online learning opportunities when social distancing is no longer encouraged.

The test classes provided valuable insight into what resources are needed for OLLI to scale up their online learning, Vidotto said. OLLI is now offering a short, three-week spring mini-term of classes, which they plan to expand over the summer.

OLLI’s pivot to online learning is in line with many of the other OLLIs around the country. The move to online delivery keeps older adults engaged during self-quarantine while offsetting the revenue loss associated with isolation measures brought on by COVID-19.

Chip Stapleton, who serves as the Clemson institute’s board chairman, said the decision to pivot to online learning was an easy one to make.

“We had always considered our face-to-face learning community as part of the appeal to our members, however, we know we can create similar opportunities to connect online,” Stapleton said. “Our members need this programming now more than ever in a time of social distancing, so we’ll do whatever it takes to make sure they’re supported.”

Shortly after the board advised OLLI staff to consider online instruction, they found themselves facing a steep learning curve, but they’re proud of how the OLLI community has risen to the challenge.

“Our challenge, like the university’s, has been to bring both OLLI members and volunteer instructors up to some level of comfort with Zoom technology as soon as possible, while still learning how to use it ourselves,” Vidotto said. “The Osher National Resource Center has been hosting continuous Zoom training, and really creating and modeling best practices, which has been a terrific help.”

Vidotto added that the OLLI board has also helped them to more quickly adopt online delivery than they would have otherwise.

“We always say that OLLI at Clemson is about community, and our board members have gone above and beyond in exemplifying that,” Vidotto said. “We’re so grateful for their – and our members’ – continued support.”

###

To learn more about OLLI at Clemson, including class schedules and how to become a member, visit OLLIatClemson.org.

Clemson Partners with America’s State Parks on Innovative New Webinar Series

More than 140 park leaders in 40 states and one Canadian province recently signed up for the first installment of an interactive new webinar series developed by Clemson’s Parks, Recreation and Tourism Management department and the National Association of State Park Directors.

The webinar series leads discussions about key issues affecting state park leaders. Every webinar starts with an overview of academic research about the topic and on-the-ground examples of how the issue is being addressed in different parts of the country. Participants use that information to frame a dialogue about what solutions are working in their state and challenges they are still facing.

Professor of Practice Phil Gaines and Associate Professor Matt Brownlee delivering the webinar on July 29, 2019.
Clemson PRTM Professor of Practice Phil Gaines and Associate Professor Matt Brownlee delivering the webinar on July 29, 2019.

“We’re excited to blend the academic knowledge of our Clemson University team with the expertise of leaders of America’s State Parks to develop and deliver an interactive, engaging and timely webinar series,” said Wayne Freimund, Chair of the Clemson’s Parks, Recreation and Tourism Management department. “We’re also switching up the traditional webinar model to create something that makes sure everyone is engaged, contributing to and benefiting from the discussion.”

The first webinar on July 29 focused on capacity issues, including a case study from Maryland State Parks. An overview of current research was provided by Clemson University Associate Professor Dr. Matt Brownlee. Phil Gaines, Professor of Practice and retired South Carolina State Park Director, then led a discussion about how different states can balance creating a positive experience for visitors, while also protecting state-managed resources. The webinar was recorded and uploaded to the Clemson PRTM YouTube channel.

Linda Lanterman, President of NASPD and current Director of Kansas State Parks, says the new approach helps the association’s members come together without having to leave their park sites.

“Opportunities to share information, and discuss ideas and innovations are the cornerstone of our organization,” says Lanterman. “Having the chance to use technology to examine current issues and challenges in an engaging format is appealing, particularly with limitations on travel and time.”

Now that the first webinar is complete, the partners are working together to find ways to keep the webinars interactive and engaging for 100 participants – and provide opportunities for everyone to contribute to the discussion in a meaningful way.

Freimund says this is a good problem to have.

“The first webinar demonstrated a clear need for this type of programming,” says Freimund. “Now we need to work on refining the system to ensure these webinars can be engaging, relevant, and informative for larger groups of people.”