Month: December 2025

By Griffin Barfield

Each year, the Robert H. Brooks Sports Science Institute supports Clemson’s student body by expanding access to scholarships and enhancing experiential learning opportunities, providing funding to various undergraduate and graduate students who are studying sport in their disciplines.

Through annual research awards and professorship funding endowed to faculty in the Departments of Automotive Engineering, Communication, Marketing and Parks, Recreation and Tourism Management, graduate students are hired to engage in research activities affecting the field of sports science.

This year, two of the Institute’s ‘legacy professors’ – Bryan Denham, Ph.D., in the Department of Communication in the College of Behavioral, Social and Health Sciences and Angeline Scheinbaum, Ph.D., in the Department of Marketing in the Wilbur O. and Ann Powers College of Business – funded two graduate students each at Clemson University. 

These students are four of the seven graduate students that the Institute has supported over the last academic year. 

Within the Department of Communication, two research assistants have been analyzing social networks and sports on a global scale with sports communication faculty. 

Cassidy Gruber and Erin Knight have been researching social media responses that have been presented during the PGA Tour and LIV golf merger, looking to find the role of care during organizational changes. After reworking the literature review, they aim to have a manuscript titled Understanding the role of care in communicating organizational change: A social network analysis of the PGA Tour-LIV golf controversy, published in the Social Media + Society journal.

Assistant professors, Virginia Harrison, Ph.D., and Brandon Boatwright, Ph.D., will be spearheading the manuscript. 

“The Robert H. Brooks Sports Science Institute has given me a unique and rewarding opportunity to incorporate my strategic communication background into sports science research this semester,” Gruber said. “I have thoroughly enjoyed being a part of a motivated research team and contributing to meaningful projects!” 

Knight is also working to understand the social media conversation of sportswashing and nation branding, which has become a rising issue from the political lens of sports. This is her first assignment as a research assistant, and she will continue her work into the Spring 2026 semester. 

“It’s been really exciting to be a part of the research process in this way,” Knight said, “especially with such an interesting focal point.” 

Boatwright and Harrison are also faculty fellows of the Institute. 

In the Department of Marketing, research assistants Sairah Abraham and Cara Levin work closely with Dr. Scheinbaum, the Institute’s Dan Duncan Endowed Professor of Sports Marketing. 

The two have centered their research on sports marketing and consumer behavior, focusing on Corporate Social Responsibility over the last year with their team. The pair have been examining sport sponsorship as a form of corporate community involvement, investigating how local consumers view sponsor brands and exploring their feelings of gratitude. 

Their team has found outcomes through four large-scale field studies across three professional sports: automotive racing, PGA golf, and USA professional cycling. The research project under the direction of Dr. Scheinbaum found that consumer-corporate identification perceptions help the sponsor-event fit, and the consumer intentions to support sponsor brands, allowing the results to assist with local sponsor brands’ strategies.

“As a Brooks RA, it’s exciting to see how psychology, sports and marketing can team up,” Abraham said. “Each brings unique strengths to interdisciplinary studies that advance research that captures both the science of people and the spirit of the game!” 

Levin has also looked into how sponsorship and community engagement initiatives influence consumer perceptions of the brand’s authenticity, ethical leadership and trust. She has a background in Industrial-Organizational (I/O) Psychology, using that to see how corporate strategy and stakeholder response are affected.

“Clemson’s drive powers both our athletics and research,” Levin said.

As their research wraps up and the semester comes to a close, the students will be reporting on any outcomes or taking their work into 2026.

By Lucy Hart

With the Fall semester coming to an end, we are sad to say goodbye to two valuable interns, Griffin Barfield and Lucy Hard, who will be graduating this December, but luckily, interns Katie Gerbasich and Evy Lane have signed on for another semester with the Institute. From writing articles and designing graphics to testing grip strength and hosting lab tours, these interns have impacted every corner of the Institute. 

GRIFFIN BARFIELD

Griffin Barfield is a senior Sports Communication major and Spanish minor from Oceanport, New Jersey, and was the Institute’s Co-Writing and Editing Lead this semester.

“My experience with RHBSSI has helped me grow as an intern,” Barfield said. “Professionally, the Institute helped me understand my role in group work, assisted with my confidence when interviewing faculty and students, and allowed me to form positive relationships with all of the people that I worked closely with over the course of the last two semesters. It’s been an honor to represent them, and I’m excited to see the work that is presented with the next group in the spring!”

After graduating, Griffin plans to work with the Clemson Tigers on Sports Illustrated, where he will transition into a full-time beat writer role, assisting and managing their website and social media platforms to drive engagement. Moving forward, Griffin intends to interview and apply for positions at various sports clubs and franchises nationwide. The Institute wishes Griffin the best of luck!

LUCY HART

Lucy Hart is a senior Sports Management major with a double minor in Youth Development and Business Administration from Rock Hill, South Carolina , and was the Institute’s Events Lead this semester.

“Interning for the Institute has been an incredibly valuable experience for me,” Hart mentions. “Being able to plan and execute events like the RECESS symposium will go a long way in my professional development skills, and I am grateful for the opportunity to work with such a supportive team!” 

Post-graduation, Lucy has secured an internship in Savannah, Georgia, managing part-time employees for an exhibition baseball team. She plans to return to Clemson to pursue a Master’s in Public Administration after her internship. Although we are sad to see her leave the RHBSSI, we are excited to have her back on campus in the future! 

KATIE GERBASICH

Katie Gerbasich is a senior Sports Communication major and Women’s Leadership minor from Houston, Texas, and was the Institute’s Co-Writing and Editing Lead.

“I think this semester has truly expanded my skillset. While I loved the research writing I did, I also worked with new design programs, video, and other social media aspects that I had never used before.” 

Katie will continue to stay with the Institute next semester as a writer. “I plan to graduate in May, so I’m so excited to finish out my Clemson journey with the amazing people here.” 

EVELYN LANE

Evelyn Lane is a senior Marketing major and Spanish minor from Piedmont, South Carolina, and she was the Institute’s Communication Lead this semester. 

“My experience with the RHBSSI has shaped me in so many ways,” she says. “As this is my third semester, I have had the opportunity to work with numerous interns from diverse backgrounds and skill sets, which has taught me how to grow and adapt in my teamwork skills depending on what each person needs from me.” She also notes, “I am thrilled to continue with the Institute and look forward to learning from future interns and further developing myself.”

Evelyn will also be staying on with the Institute for her fourth semester, making her the longest-serving intern in recent RHBSSI history!

By: Griffin Barfield

Sarah Buford graduated from Clemson in May 2025 with a B.S. in Marketing and a double minor in Accounting and Sports Communiction. She received the Markvan Bellamy Endowed Scholarship in Sports Marketing in 2024. During her time at the University, she worked with IPTAY and Clemson Athletics Marketing and Fan Experience teams.

How have you utlilized your major/concentration in sports to help your career?

I have utilized my Sports Communication minor to help with my career sports many times, especially when I speak with Season Ticket Holders about why they love coming to Drive games. Throughout the classes I took in my minor, sports being a unifying factor was always something we discussed, and it is very evident in my career.

What is your role, where, and what do you do?

Currently, I am an Account Executive at the Greenville Drive. My main responsibilities include working with our Season Ticket Holders, selling new season tickets, groups, and hospitality spaces, and creating relationships with people throughout the Greenville area.

What was your journey like since graduating from Clemson?

Four days after graduating from Clemson, I began working at the Drive since baseball season had already started. It was a very quick transition, but I was able to jump in and start helping soon after because of the knowledge I gained from my time at Clemson and previous internships.

What advice would you give to future Brooks scholars as they approach post-grad?

My biggest piece of advice is to find a job that interests you and go for it because you never know what opportunities could come from it.

By Katie Gerbasich

Division 1 student-athletes already battle the complexities of balancing classes with practices and a social life. When medical conditions emerge, the situation is elevated to a new level. Using funding from the Robert H. Brooks Sports Science Institute (RHBSSI), Department of Communication faculty and RHBSSI fellows, Brandon Boatwright, Ph.D., and Rikishi Simith-Rey, Ph.D., are conducting an exploratory study, hoping to illuminate student-athletes’ challenges as they compete at a high level while managing chronic illnesses and autoimmune diseases. 

His own journey with an autoimmune disease inspired Boatwright. After a conversation with former Division Ⅰ athlete, Smith-Rey, the idea for the study was born. The two are now working with students Marissa Bennett and Ava Quallen, from the Departments of Communication and Health Science, respectively, to find ways to assist these athletes. 

“Life as a student-athlete is complicated and complex already, but to feel like you’re fighting against your own body in the context of being a college student and trying to navigate your schedule builds the stresses of all that,” Boatwright said. 

A key point in the research has been identifying what resources are available for these individuals. There is a fluctuation in availability among Division Ⅰ programs, and an even greater disparity when comparing Division Ⅰ  to Division Ⅱ.  

“When we think about resources here at Clemson, student-athletes have some of the best stuff, but not everyone goes to Clemson,” Smith-Rey said. “Not everyone, even if you are D1, has the same resources, so how can we identify what resources student athletes need? What ways can we assist them in communicating their needs to other stakeholders in their lives?”

The study is currently in the data collection process. The team has spoken with different student-athletes across various sports with Type 1 Diabetes, rheumatoid arthritis, and Crohn’s disease, among other illnesses. 

“The folks we have spoken with have been incredible people and athletes competing at such a super high level,” Boatwright said. “They are just incredible people for having to deal with the things that they have dealt with and still preserving.”

Smith-Rey commends these interviews for being a space where these student-athletes feel seen. Often, chronic illnesses or autoimmune diseases have an element of invisibility that makes communication a challenge. 

After speaking with the team, these athletes feel like someone understands their unique story. Boatwright shared a narrative about an athlete with Rheumatoid Arthritis. 

“They would just have to wake up and tell players, teammates, coaches or someone that it’s not gonna happen because I can’t get out of bed,” Boatwright said. “‘I physically just can not sit up enough to get out of bed. It’s just one of those days.’” 

Athletic programs and teams can become better advocates by better understanding the challenges these athletes face due to their medical conditions. 

“We can be that support button right now,”  Smith-Rey said. “Someone is speaking up for you and looking for ways to assist you in this.” 

If you are or were an athlete who competed at the Division Ⅰ  to Division Ⅱ level, are no more than five years removed from your sport, and were diagnosed with a chronic illness or autoimmune disease before competing in college, click here to set up an interview.