April 22, 2019
The Erwin Center for Brand Communications is proud to support various research initiatives across Clemson’s campus that impact the brand communications industry. One of the current projects of Dr. Oriana Aragón, Assistant Professor of Marketing at Clemson University, focuses on the influence of “cuteness,” i.e. cute little beings in relation to product and brand message […]
April 4, 2019
The Erwin Center for Brand Communications is proud to support various research initiatives across Clemson’s campus that impact the brand communications industry. The current research of Dr. Erica Walker, Assistant Professor of Graphic Communications at Clemson University, focuses on the consistency of brand colors on jumbtrons at live sporting events and a multi-year project on […]
March 28, 2019
The Erwin Center for Brand Communications is proud to support various research initiatives across Clemson’s campus that impact the brand communications industry. Dr. Jennifer Christie Siemens, Associate Professor of Marketing at Clemson University, is setting out to to understand the role that food and food brands play in consumer life transitions, helping inform food brand […]
March 13, 2019
SERIES: Meet the Brand Communications Experts | Jennifer Smith A Closer Look at the Industry Leaders Behind the Erwin Center for Brand Communications Meet Jennifer Smith, one of the amazing members of the Erwin Center for Brand Communications Advisory Board. Jennifer is the former Director of Image and Brands at Michelin and is currently a business model leader responsible […]
January 15, 2019
The Erwin Center for Brand Communications is looking forward to the upcoming summer and its second annual Summer Scholars program. Applications are now open for our week-long camp to help prepare minority students for jobs with leading brands and agencies – this year from May 18-25, 2019. In June of 2018, the Erwin Center for […]
December 18, 2018
SERIES: Meet the Brand Communications Experts | Lisa Holladay A Closer Look at the Industry Leaders Behind the Erwin Center for Brand Communications The Erwin Center for Brand Communications team is excited to launch a series of videos introducing our amazing Advisory Board along with a closer look at the successful industry experts behind our […]
