Meet the Brand Communications Experts | Lisa Holladay

December 18, 2018

SERIES: Meet the Brand Communications Experts | Lisa Holladay

A Closer Look at the Industry Leaders Behind the Erwin Center for Brand Communications

The Erwin Center for Brand Communications team is excited to launch a series of videos introducing our amazing Advisory Board along with a closer look at the successful industry experts behind our program.

Meet Lisa Holladay, a member of the Erwin Center Board as well as a Clemson University graduate of our Secondary Education program. Lisa is currently the Global Brand Leader for the Ritz-Carlton, St. Regis and Bulgari Hotels and Resorts.  She is responsible for building and executing the global brand strategy, including the guest experience, brand marketing, partnerships and communications. Prior to this role, Lisa was the VP of Brand Management for the Ritz-Carlton Hotel Company and also worked for Mercedes-Benz USA and Edelman PR.

Her favorite aspect of being a part of the Erwin Center is working with the students and being able to help provide real, hands on experience working with brands, a rare opportunity in the university setting. She loves that students are learning from professors who are coming directly from their professional setting into the classroom and believes that understanding the full scope of the customer’s journey is a crucial to this industry. As a board member, she and the rest of the board aim to help students toward the careers they hope to pursue after graduation.

Stay tuned to meet more of the experts behind the Erwin Center for Brand Communications! #ErwinCenterCU

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