Since 2013, World Tennis Day has been celebrated the first Monday of March each year, kicking off tennis season in North America.
At Clemson, Dr. Angeline Scheinbaum, Dan Duncan Professor of Sports Marketing, has partnered with the United States Tennis Association (USTA) since 2021 to study the perceptions of tennis league play and pandemic impact. Her research explains and predicts linkages among consumer attitude, affect, cognition, behavioral intent and consumer behavior.
Her work with the USTA, which engages students at the University, is ongoing. Dr. Scheinbaum is now working with Dr. Sarah Stokowski in the College of Education to study similarities between the USTA’s and USA Ultimate’s post-pandemic concerns about female participation in their respective sports.
“It appears that there may have been a similar decline in the participation among young female athletes in both tennis and Ultimate Frisbee after the COVID-19 pandemic,” noted Scheinbaum. “We have just begun to compare data sets from these national associations to see if we can glean any important information on the decline, and how to reinvigorate participation from this demographic across the nation.”
Celebrate World Tennis Day with the Robert H. Brooks Sports Science Institute this week by picking up a racket and hitting the court, learning about the history of tennis, and staying tuned on Clemson’s research with the USTA.
Click here to learn more about Dr. Scheinbaum.
