By Evelyn Lane
Brian Smith graduated from Clemson in May 2023 with a major in Marketing and a minor in Entrepreneurship. He received the Markvan Bellamy Brooks Endowed Scholarship in 2022. Throughout his time at Clemson, he utilized his studies to succeed in his internships with major sports teams such as the New York Giants and the New York Yankees.
How have you utilized your major/concentration in sports to help your career?
My major played a huge role in shaping my overall business knowledge and expertise, but the experiences I had outside the classroom is really what allowed me to learn the business of sports firsthand. Being able to see different facets of the industry throughout my time in college helped determine the direction I wanted to go post-grad, and gave an understanding of how they all work and interact.
What is your current role and where are you located?
I am currently with Genesco Sports Enterprises, a sports marketing consulting agency specializing in brand partnership strategy. I’m fortunate enough to help manage some of the largest portfolios in sports sponsorship out of our New York City office.
What has your journey been like since graduating from Clemson?
After graduation I took a season-long internship in the New York Jets corporate partnerships department. After 8 months there I took the job with Genesco as an Assistant Manager and have since been promoted to Manager.
What advice would you give to future Brooks Scholars as they approach post-grad?
There’s never a job or task too small and take advantage of every opportunity that comes your way.
