By Katie Gerbasich
Lauren Crumley was a former Events Lead intern with the Robert H. Brooks Sports Science Institute. After graduating from Clemson, she is now a Corporate Partnerships Associate for USRowing, the national governing body for rowing in the US.
What does your job as a Corporate Partnerships Associate look like?
I get to work with a lot of different people both inside and outside of USRowing in my role. Internally, I am on the development team where our primary focus is growing USRowing resources especially as we look ahead to the 2028 Olympics. I also work very closely with our marketing and communications and competition teams. With the marketing and communications team, I work to ensure all of our partner deliverables are met (email marketing, social media etc). I also manage all of our vendors and sponsors at our regional and national championship regattas so I work very closely with our competition team for that. Externally, we have a wide range of sponsors at USRowing who I get to work with. We talk frequently with our sponsors to manage and strengthen our partnership.
How have you taken what you learned with the Institute into what you’re doing now?
My internship at the Institute was in events, which is an area I have a lot of touchpoint with in my role. Events have a lot of moving parts and different stakeholders, and handling that is something that the Institute helped me learn and that I take into my work now.
What are your future plans looking like?
We’re very excited at USRowing for the Olympics to be in the US in less than three years and to have our national team competing on the world stage in LA. A lot of organizational strategy and work comes with that focus and look to the future.
What advice would you give to current students regarding the Institute?
Apply for an internship with the Institute. The ability to have an internship during the semester on campus while taking classes is rare and not necessarily available at a lot of places like it is at Clemson, so definitely take advantage.
