Web Services Blog

Accessible Color and Contrast

People who are color blind, vision impaired  or who have an age-related impairment often struggle to read text when there isn’t enough contrast between the color of the text and its background. There are two levels of requirements for color contrast, depending on the level of conformance your website is aiming to achieve. Ensure that […]

Using Accessible Headings

It is important to use headings to structuring a page into sections and provide the user with an idea of what content will follow. They are even more important for blind and vision impaired users as they allow content to be easily navigated – this means using heading levels rather than styling text with large […]

Giving to Clemson

Charitable Contributions to or on behalf of the CU Foundation or any other 501c3 organization whose mission is to support Clemson University, cannot be solicited, nor can they be accepted, unless approved in advance by the CU Foundation. For information on obtaining appropriate approval for such contributions, please contact Gift Receiving Office.

Video Standards and Guidelines

Video Standards: The standard file format for video is MPEG-4. Sizes: Format: Small (talking head) size: ~240 x 180 3:4 16:9 Data Rate: 400 Frames: 10 fps On2 VP 6 Format: Medium size: ~360 x 240 3:4 16:9 Data Rate: 200 Frames: 10 fps On2 VP 6 Formatting standards for special occasion files that do […]

Web page required content

While content will vary from site to site, the presentation of the content should be consistent and support Clemson’s position as one of the top public universities in the country. Proper use of visual identity elements such as colors, logos and type fonts ensures that you are enhancing the Clemson brand. If you have questions […]


Clemson’s Web site will be employing a style sheet using the following fonts: Goudy Trade Gothic Trade Gothic Light Trade Gothic Condensed Zapfino FG Saga Be conscious of font size on your Web pages. While visitors can change the font size on their monitors, you don’t want to make a visitor change his/her settings due […]

Clemson’s Official Color Palette

Clemson University’s authorized academic colors are: Clemson Orange – orange, Hex F66733 (PMS 165 for print) Regalia – regalia, Hex 522D80 (PMS 268 for print) Fort Hill – white, Hex FFFFFF (White for print) Bengal Stripe – black, Hex 000000 (Black for print) Anna’s Lace – lace, Hex F9E498 (PMS 1205 for print) Hartwell Moon […]

Web Site Design and Editorial Guidelines

Use of Wordmark in Header The top left corner of a Web page header is the most prominent element of a page; therefore, it should carry a strong Clemson University brand identity. The official Clemson University wordmark should be placed in the top left corner of the header unless a unit has another authorized unit […]

Online Advertising Policy

This policy applies to all Clemson University Web pages signified by the address “clemson.edu” or within the range of Internet and Intranet protocol addresses assigned to Clemson University. University departments or units with Web sites based on non-University servers must comply with the terms of this policy in order to be linked from the University’s […]

Naming Conventions

All new academic University URLs and sites created in Cascade will begin with http://www.clemson.edu/ followed by the college and department. From this root, you can determine what name to use. For example, http://www.clemson.edu/college/yournamehere. URLs are case sensitive and should be created with all lower-case letters. To see existing URLs or to request a URL, see Redirect […]