CAFLS Marketing & Communications

Writing Styles: Clemson’s Editorial Guidelines

Clemson’s editorial guidelines are a collection of styles to be followed in all promotional and marketing materials. They are not intended as guidelines for academic materials. For the most part, we follow the Associated Press Stylebook use Merriam-Webster’s New World College Dictionary as our first source dictionary. There are some styles that are unique to Clemson as […]

Cooper Library Loans Equipment

We get a lot of questions about camera equipment, microphones and other technology. We definitely have our go-to equipment, but a lot of times these choices come down to personal preference and/or budget. Before you invest in buying new stuff, you can test a few different models for FREE! Cooper Library has a long list […]

Video Editing: Premiere Tips

Starting an Editing Timeline/Sequence Open Premiere and save your project. I usually date them something like “180715 NAME” (year, month, day) and save in a matching file so that they are easier to find and listed in order by name on my computer. Go to Window and make sure you’re in the Editing Workspace. (Color […]

Basic Video Tips

Framing & Focus Watch your head room! Be sure to leave a little space above your subject’s head. Get a little closer! For interviews, try to film from roughly the waist up. Learn your rule of thirds. Usually, avoid having your subject look directly at the camera. If they’re standing off to the right side […]