CAFLS Marketing & Communications

QR Codes – Best Practices

QR codes seem to be everywhere you look from restaurant menus to food packaging to garden signage and even junk mail.  Are all these QR codes effective? It depends.  There is a certain subset of your audience that will never use a QR code. This could be because they don’t know how they work or […]

Clemson Blogs Documentation

If you’re just getting started with Clemson Blogs or it’s been a little while and you could use a refresher, Clemson Blogs documentation is now available. Clemson – WordPress Blogs 101 covers the following: Logging in, the user interface, and the dashboard Pages vs. posts and the navigation menu Managing media Widgets and sidebars Using the […]

Three Easy Ways to Make Your Events More Visible

Screenshot of event without a photo

Clemson uses Localist as its centralized calendar system and the web team uses the calendar to dynamically pull event information to websites across academic departments, various units, and locations.There are three easy ways to make sure your events are more visible to your various audiences. Use Localist for every event, every time. Add an image […]

The Problem with PDFs

Research shows that users have a poor experience navigating PDFs online, yet PDFs are ubiquitous across the web. PDFs were designed to make sure print documents could be shared with professional printers so that files could be printed accurately. They were never intended to be an end-user format for online purposes. Navigating PDFs on a […]

Using File Types

EPS, PDF, TIFF*, PNG and SVG formats are the only file types that preserve background transparency. The white logo is included as an EPS, PDF, and PNG, but not as a JPG because a JPG cannot maintain a transparent background. (*TIFF files can be saved with transparency or flattened) EPS, SVG and PDF are vector […]

Using InDesign to Create QR Codes

HGIC QR Code

QR codes come in handy when you want to direct someone to a particular webpage or point them to specific information. It is very easy to create custom QR codes in InDesign. The basic steps are outlined below: With a document open in InDesign, select the Object menu Choose Generate QR Code On the Content […]

Accessibility Basics

You may have heard one of our team members mention accessibility or Section 508 compliance when talking about various digital projects. Many times, we think of accessibility requirements for in person classes or trainings, things like wheelchair access or a sign language interpreter, but we don’t necessarily consider what it takes to make our online […]