CAFLS Marketing & Communications

Make Your YouTube Videos Better by Adding Chapters

One of the best ways to increase engagement on your videos is to add chapters. Chapters break up your video content into sections that allow users to quickly locate information that interests them.  Chapters are easy to add in the description field and because they are tracked, they can give you great insight into what […]

iPhone Video and Photo Field-ready Reference Guide

smiling female with grid lines displaying the rule of thirds

Video 1. Setting Up Your iPhone for Video Turn on the grid option to follow the rule of thirds: Settings > Camera > Grid > toggle on Placing the main subject of the video along these lines creates a more visually compelling shot. 2. Choosing Your Shot Plan out your shots. Resist the temptation to […]

Using File Types

EPS, PDF, TIFF*, PNG and SVG formats are the only file types that preserve background transparency. The white logo is included as an EPS, PDF, and PNG, but not as a JPG because a JPG cannot maintain a transparent background. (*TIFF files can be saved with transparency or flattened) EPS, SVG and PDF are vector […]

Accessibility Basics

You may have heard one of our team members mention accessibility or Section 508 compliance when talking about various digital projects. Many times, we think of accessibility requirements for in person classes or trainings, things like wheelchair access or a sign language interpreter, but we don’t necessarily consider what it takes to make our online […]

Video Editing: Premiere Tips

Starting an Editing Timeline/Sequence Open Premiere and save your project. I usually date them something like “180715 NAME” (year, month, day) and save in a matching file so that they are easier to find and listed in order by name on my computer. Go to Window and make sure you’re in the Editing Workspace. (Color […]

Basic Video Tips

Framing & Focus Watch your head room! Be sure to leave a little space above your subject’s head. Get a little closer! For interviews, try to film from roughly the waist up. Learn your rule of thirds. Usually, avoid having your subject look directly at the camera. If they’re standing off to the right side […]