CAFLS Marketing & Communications

QR Codes – Best Practices

QR codes seem to be everywhere you look from restaurant menus to food packaging to garden signage and even junk mail.  Are all these QR codes effective? It depends.  There is a certain subset of your audience that will never use a QR code. This could be because they don’t know how they work or […]

Using File Types

EPS, PDF, TIFF*, PNG and SVG formats are the only file types that preserve background transparency. The white logo is included as an EPS, PDF, and PNG, but not as a JPG because a JPG cannot maintain a transparent background. (*TIFF files can be saved with transparency or flattened) EPS, SVG and PDF are vector […]

Understanding color modes

screenshot of the same image in 2 color modes

Printing presses use four colors of ink or toner to make every possible printed color. Cyan, Magenta, Yellow and Black. The saturation of each color is on a scale from 0-100%. So, if you want something to print in all black, the ink combination would be C0, M0, Y0, K100. 100% black ink and no other colors. Printing a green color takes a […]

Using InDesign to Create QR Codes

HGIC QR Code

QR codes come in handy when you want to direct someone to a particular webpage or point them to specific information. It is very easy to create custom QR codes in InDesign. The basic steps are outlined below: With a document open in InDesign, select the Object menu Choose Generate QR Code On the Content […]

Extension Digital County Letterhead

Clemson Extension letterhead design

As part of the University 2020 rebrand, new stationary designs have been created and can be ordered through Print Smart. We realize that you also need a digital option, so we’ve created a Word file that you can use: https://clemson.box.com/s/zp7q0zrklhn2uwr2ume3qrjj97kim0jv Unlike the old letterhead files, where you had one file per county, we’re only releasing one […]

Brand Colors: Installing Color Swatches in Adobe CC

Color swatches help keep brand colors organized and can be a huge time saver over loading custom colors as you need them or each time you create a new file. Below you’ll find the Adobe color swatches for all of the 2020 Clemson Brand Colors. You’ll need to pay close attention to your final file […]

Updating PowerPoint Templates

PowerPoint makes it very easy to change the design of a presentation by applying a new template. There’s no need to rebuild presentations from scratch. Simply attach a new template and make, review your slides and make any necessary adjustments. PC Tutorial https://www.youtube.com/watch?v=1HMQnCW43rI Mac Tutorial https://www.youtube.com/watch?v=eUR0awIEm-Y