PSA/CAFLS Communications

QR Codes – Best Practices

QR codes seem to be everywhere you look from restaurant menus to food packaging to garden signage and even junk mail.  Are all these QR codes effective? It depends.  There is a certain subset of your audience that will never use a QR code. This could be because they don’t know how they work or […]

Make Your YouTube Videos Better by Adding Chapters

One of the best ways to increase engagement on your videos is to add chapters. Chapters break up your video content into sections that allow users to quickly locate information that interests them.  Chapters are easy to add in the description field and because they are tracked, they can give you great insight into what […]

iPhone Video and Photo Field-ready Reference Guide

smiling female with grid lines displaying the rule of thirds

Video 1. Setting Up Your iPhone for Video Turn on the grid option to follow the rule of thirds: Settings > Camera > Grid > toggle on Placing the main subject of the video along these lines creates a more visually compelling shot. 2. Choosing Your Shot Plan out your shots. Resist the temptation to […]

How to Handle Negative Social Media Comments

If you manage a University-related social media account, make sure you are familiar with and following Clemson’s Social Media Guidelines. Dealing with negative social media comments can unfortunately be a common occurrence. Your first thought might be to delete the comment and/or block the user who posted it, but don’t! Below is an excerpt from Clemson’s […]

How to Schedule a Share on Facebook

Facebook post

Chances are you’ve come upon something share-worthy on Facebook, but didn’t necessarily want to share it right then and there. Maybe you just shared something a few minutes ago or you had all your posts for the day already scheduled. You can actually schedule a share! Here’s how. When you find a post that you’d […]

Accessibility Basics

You may have heard one of our team members mention accessibility or Section 508 compliance when talking about various digital projects. Many times, we think of accessibility requirements for in person classes or trainings, things like wheelchair access or a sign language interpreter, but we don’t necessarily consider what it takes to make our online […]