QR codes seem to be everywhere you look from restaurant menus to food packaging to garden signage and even junk mail. Are all these QR codes effective? It depends. There is a certain subset of your audience that will never use a QR code. This could be because they don’t know how they work or […]
CAFLS Marketing & Communications
Make Your YouTube Videos Better by Adding Chapters
One of the best ways to increase engagement on your videos is to add chapters. Chapters break up your video content into sections that allow users to quickly locate information that interests them. Chapters are easy to add in the description field and because they are tracked, they can give you great insight into what […]
iPhone Video and Photo Field-ready Reference Guide
Video 1. Setting Up Your iPhone for Video Turn on the grid option to follow the rule of thirds: Settings > Camera > Grid > toggle on Placing the main subject of the video along these lines creates a more visually compelling shot. 2. Choosing Your Shot Plan out your shots. Resist the temptation to […]
How to Handle Negative Social Media Comments
If you manage a University-related social media account, make sure you are familiar with and following Clemson’s Social Media Guidelines. Dealing with negative social media comments can unfortunately be a common occurrence. Your first thought might be to delete the comment and/or block the user who posted it, but don’t! Below is an excerpt from Clemson’s […]
Clemson Blogs Documentation
If you’re just getting started with Clemson Blogs or it’s been a little while and you could use a refresher, Clemson Blogs documentation is now available. Clemson – WordPress Blogs 101 covers the following: Logging in, the user interface, and the dashboard Pages vs. posts and the navigation menu Managing media Widgets and sidebars Using the […]
Three Easy Ways to Make Your Events More Visible
Clemson uses Localist as its centralized calendar system and the web team uses the calendar to dynamically pull event information to websites across academic departments, various units, and locations.There are three easy ways to make sure your events are more visible to your various audiences. Use Localist for every event, every time. Add an image […]
The Problem with PDFs
Research shows that users have a poor experience navigating PDFs online, yet PDFs are ubiquitous across the web. PDFs were designed to make sure print documents could be shared with professional printers so that files could be printed accurately. They were never intended to be an end-user format for online purposes. Navigating PDFs on a […]
Printing PDFs with normal margins
Often when a PDF file is sent to a desktop printer, the printer will add additional margins to the printed file. This can add unnecessary and unbalanced white space around the page content. Additional margins can be especially noticeable and irritating when trying to print a folded file like a tri-fold brochure or certificates. To […]
Using File Types
EPS, PDF, TIFF*, PNG and SVG formats are the only file types that preserve background transparency. The white logo is included as an EPS, PDF, and PNG, but not as a JPG because a JPG cannot maintain a transparent background. (*TIFF files can be saved with transparency or flattened) EPS, SVG and PDF are vector […]
Understanding color modes
Printing presses use four colors of ink or toner to make every possible printed color. Cyan, Magenta, Yellow and Black. The saturation of each color is on a scale from 0-100%. So, if you want something to print in all black, the ink combination would be C0, M0, Y0, K100. 100% black ink and no other colors. Printing a green color takes a […]
