CAFLS Marketing & Communications

QR Codes – Best Practices

QR codes seem to be everywhere you look from restaurant menus to food packaging to garden signage and even junk mail.  Are all these QR codes effective? It depends.  There is a certain subset of your audience that will never use a QR code. This could be because they don’t know how they work or […]

Three Easy Ways to Make Your Events More Visible

Screenshot of event without a photo

Clemson uses Localist as its centralized calendar system and the web team uses the calendar to dynamically pull event information to websites across academic departments, various units, and locations.There are three easy ways to make sure your events are more visible to your various audiences. Use Localist for every event, every time. Add an image […]

Using InDesign to Create QR Codes

HGIC QR Code

QR codes come in handy when you want to direct someone to a particular webpage or point them to specific information. It is very easy to create custom QR codes in InDesign. The basic steps are outlined below: With a document open in InDesign, select the Object menu Choose Generate QR Code On the Content […]

Accessibility Basics

You may have heard one of our team members mention accessibility or Section 508 compliance when talking about various digital projects. Many times, we think of accessibility requirements for in person classes or trainings, things like wheelchair access or a sign language interpreter, but we don’t necessarily consider what it takes to make our online […]