CAFLS Marketing & Communications

QR Codes – Best Practices

QR codes seem to be everywhere you look from restaurant menus to food packaging to garden signage and even junk mail.  Are all these QR codes effective? It depends.  There is a certain subset of your audience that will never use a QR code. This could be because they don’t know how they work or […]

Make Your YouTube Videos Better by Adding Chapters

One of the best ways to increase engagement on your videos is to add chapters. Chapters break up your video content into sections that allow users to quickly locate information that interests them.  Chapters are easy to add in the description field and because they are tracked, they can give you great insight into what […]