CAFLS Marketing & Communications

Updating PowerPoint Templates

PowerPoint makes it very easy to change the design of a presentation by applying a new template. There’s no need to rebuild presentations from scratch. Simply attach a new template and make, review your slides and make any necessary adjustments. PC Tutorial https://www.youtube.com/watch?v=1HMQnCW43rI Mac Tutorial https://www.youtube.com/watch?v=eUR0awIEm-Y

Accessibility Basics

You may have heard one of our team members mention accessibility or Section 508 compliance when talking about various digital projects. Many times, we think of accessibility requirements for in person classes or trainings, things like wheelchair access or a sign language interpreter, but we don’t necessarily consider what it takes to make our online […]

Writing Styles: Clemson’s Editorial Guidelines

Clemson’s editorial guidelines are a collection of styles to be followed in all promotional and marketing materials. They are not intended as guidelines for academic materials. For the most part, we follow the Associated Press Stylebook use Merriam-Webster’s New World College Dictionary as our first source dictionary. There are some styles that are unique to Clemson as […]

Cooper Library Loans Equipment

We get a lot of questions about camera equipment, microphones and other technology. We definitely have our go-to equipment, but a lot of times these choices come down to personal preference and/or budget. Before you invest in buying new stuff, you can test a few different models for FREE! Cooper Library has a long list […]

Video Editing: Premiere Tips

Starting an Editing Timeline/Sequence Open Premiere and save your project. I usually date them something like “180715 NAME” (year, month, day) and save in a matching file so that they are easier to find and listed in order by name on my computer. Go to Window and make sure you’re in the Editing Workspace. (Color […]

Basic Video Tips

Framing & Focus Watch your head room! Be sure to leave a little space above your subject’s head. Get a little closer! For interviews, try to film from roughly the waist up. Learn your rule of thirds. Usually, avoid having your subject look directly at the camera. If they’re standing off to the right side […]

Working with the Comm Team: Project Timelines

Our Communications Team offers services in the areas of news writing and dissemination; print/publication design; web management, training, design and consultation; social media strategy; Google analytics and search engine optimization; and computer programming. General project-specific timelines: News releases : Provide “who, what, when, and where”  information 10-15 working days before the event. Local event announcements can be submitted directly to your local […]

Communications Team Members and Roles

An essential part of Clemson’s land-grant mission is imparting research-based information to an array of constituencies throughout the state and communicating the impact our research, teaching and outreach has on the citizens of South Carolina. To that end, our Communications Team offers services in the areas of news writing and dissemination; print/publication design; web management, […]